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Local Nielsen ratings snapshot (Wed., Aug. 30) -- splitting the prime-time spoils

By ED BARK
@unclebarkycom on Twitter
It was a three-way in prime-time Wednesday, with NBC, CBS and Fox all on top at various points.

NBC’s America’s Got Talent led all programming in total D-FW viewers, amassing 283,573 in the 7 p.m. hour. But CBS’ competing Big Brother easily bested AGT among advertiser-coveted 18-to-49-year-olds, pulling in 102,627.

Fox’s 8 p.m. hour of Masterchef couldn’t come close to matching either of those numbers, but still won its time slot with 123,609 total viewers and 51,314 in the 18-to-49 age range.

Fox4’s 9 p.m. local newscast, still devoted to coverage of Hurricane Harvey’s aftermath, then trampolined to 247,217 total viewers and 102,627 in the 18-to-49 realm. In the key 18-to-49 demographic, that more than tripled the total for any competing 9 p.m. program.

Here are Wednesday’s four-way local news derby results.

TEGNA8 won in total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also swept the 6 a.m. competitions and narrowly drew the most 25-to-54-year-olds at 5 p.m.

NBC5 won in total viewers at 5 p.m. and added a 6 p.m. first with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.

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