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Local Nielsen ratings snapshot (Wed.-Thurs., June 15-16) -- Fox4 trounces rivals with Mavs parade coverage

By ED BARK
Fox4 marched well ahead of the pack Thursday morning with its sights and sounds from the Dallas Mavericks victory parade through downtown Dallas.

Let's look at how they fared from 10 to 11:30 a.m., when all four major TV news providers were in full-blown parade mode.

Fox4 -- 221,622 viewers
WFAA8 -- 145,440 viewers
NBC5/CBS11 -- 76,183 viewers each

Fox4 also easily topped the Nielsens among 25-to-54-year-olds and 18-to-49-year-olds. The post-parade festivities at the American Airlines Center, which began at 12:48 p.m. and ended shortly after 2 p.m., also were shown on all four stations. Fox4 and WFAA8 tied for the most total viewers with 138,515 while NBC5 and CBS11 ran well behind.

Thursday's prime-time ratings were topped wall-to-wall in total viewers by CBS' comedy and crime reruns.

On Wednesday night, Fox's two-hour 7 to 9 p.m. serving of So You Think You Can Dance won that slot in total viewers and 18-to-49-year-olds. At 9 p.m., the final hour of NBC's Stanley Cup Game 7 (Boston closed out a rioting Vancouver) ran second to CBS' Blue Bloods reprise in total viewers but comfortably took the hour with 18-to-49-year-olds.

Here are the four-way local news derby results for Wednesday and Thursday.

CBS11 won at 10 p.m. Wednesday in total viewers but NBC5 and WFAA8 shared the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 ran first at 6 a.m. in total viewers, with Fox4 winning in the 25-to-54 demographic.

Fox4 ran the table at 5 p.m. and also had the 6 p.m. gold among 25-to-54-year-olds. WFAA8 won at the later hour in total viewers.

On Thursday, WFAA8 ran the table at 10 p.m. and also swept the 5 p.m. competitions.

Fox4 logged twin wins at 6 a.m. while the 6 p.m. spoils were split between CBS11 in total viewers and WFAA8 with 25-to-54-year-olds.