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Irvin's 4th and Long spikes Spike's ratings


Michael Irvin kept up with the Joneses at recent party. Photo: Ed Bark

By ED BARK
Monday's premiere of Michael Irvin's 4th and Long series delivered 1.2 million viewers nationally for Spike TV, with 76,000 of them from the Dallas-Fort Worth market.

Spike says that D-FW out-performed the national ratings average by 95 percent and did 82 percent better than the national average for the network's target audience, 18-to-34-year-old men.

4th and Long, which continues for nine more episodes on Mondays at 9 p.m. (central), improved its time slot rating nationally (compared to a year ago) by 224 percent in men 18-34 and 131 percent in men 18-to-49, Spike says.

The series will end with one of 12 hopefuls winning a spot on the Dallas Cowboys' 80-man training camp roster.