Local Nielsen ratings snapshot (Mon., March 2) -- The Voice again sings loud
03/03/15 09:57 AM
By ED BARK
@unclebarkycom on Twitter
NBC continued to hit ratings high notes with The Voice while Fox’s Season 3 debut of The Following stumbled but didn’t quite fall.
The Voice racked up 425,414 D-FW viewers from 7 to 9 p.m. while also dominating that slot with advertiser-coveted 18-to-49-year-olds (135,613). That’s a pretty poor percentage, though, with Voice drawing much of its ratings strength from an older crowd. In that respect, it’s in sync with American Idol.
Fox’s The Following, airing at 8 p.m., ran fourth in total viewers among the Big Four broadcast networks with 118,558 but moved up to second place in the key 18-to-49 demographic (63,076).
Fox4’s 9 p.m. local newscast then vaulted to first place finishes in both total viewers (195,272) and 18-to-49-year-olds (72,537).
ABC put its affiliate stations’ late night newscasts in no-win situations with a 9 p.m. repeat of Secrets and Lies, which already had faltered with Sunday night’s two-hour launch. It ran a distant fourth at that hour with 76,714 total viewers and a sub-measly 12,615 in the 18-to-49 age range.
In pre-prime results, the NBC Nightly News with Lester Holt ran first in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) in competition with ABC, CBS and Fox4’s local edition.
Here are Monday’s local news derby results.
CBS11 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds.
Fox4 notched two more 6 a.m. wins while NBC5 was tops in total viewers at both 5 and 6 p.m. Gannett8 took Monday’s other two golds with first-place finishes at 5 and 6 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC continued to hit ratings high notes with The Voice while Fox’s Season 3 debut of The Following stumbled but didn’t quite fall.
The Voice racked up 425,414 D-FW viewers from 7 to 9 p.m. while also dominating that slot with advertiser-coveted 18-to-49-year-olds (135,613). That’s a pretty poor percentage, though, with Voice drawing much of its ratings strength from an older crowd. In that respect, it’s in sync with American Idol.
Fox’s The Following, airing at 8 p.m., ran fourth in total viewers among the Big Four broadcast networks with 118,558 but moved up to second place in the key 18-to-49 demographic (63,076).
Fox4’s 9 p.m. local newscast then vaulted to first place finishes in both total viewers (195,272) and 18-to-49-year-olds (72,537).
ABC put its affiliate stations’ late night newscasts in no-win situations with a 9 p.m. repeat of Secrets and Lies, which already had faltered with Sunday night’s two-hour launch. It ran a distant fourth at that hour with 76,714 total viewers and a sub-measly 12,615 in the 18-to-49 age range.
In pre-prime results, the NBC Nightly News with Lester Holt ran first in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) in competition with ABC, CBS and Fox4’s local edition.
Here are Monday’s local news derby results.
CBS11 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds.
Fox4 notched two more 6 a.m. wins while NBC5 was tops in total viewers at both 5 and 6 p.m. Gannett8 took Monday’s other two golds with first-place finishes at 5 and 6 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net