Local Nielsen ratings snapshot (Wed., Feb. 5) -- Idol gives Fox a last pre-Olympics glow
02/06/14 11:14 AM
By ED BARK
@unclebarkycom on Twitter
Still flexing with American Idol, Fox took Wednesday night’s ratings gold on the eve of NBC’s sure-to-be dominant Winter Olympics coverage.
The Games from Sochi, Russia will get full prime-time exposure Thursday with a figure skating/snowboarding/skiing jump-start that precedes Friday’s official opening ceremonies. The Peacock will take it.
Idol’s first two-hour edition from Hollywood beat the imminent ratings reaper by drawing 355,065 D-FW viewers from 7 to 9 p.m. Wednesday. New episodes of ABC’s Modern Family and CBS’ Criminal Minds were the competing runners-up with 291,153 viewers apiece.
Fox4’s 9 p.m. local newscast then kept the lion’s share of Idol’s audience to win at that hour with 326,660 viewers. Idol and Fox4’s news also won their time slots among advertiser-prized 18-to-49-year-olds. Modern Family scored the highest among competing attractions.
NBC’s second-to-last Tonight Show with Jay Leno as host easily had the most total viewers in late night with 177,533. But Fox4’s combo of a Modern Family repeat and TMZ knocked Leno to second place with 18-to-49-year-olds.
In local news derby results on the fifth weekday of the February “sweeps,” CBS11 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m. but uncommonly fell to third place with 25-to-54-year-olds. NBC5 and WFAA8 shared the lead in that key demographic.
The Peacock made a bigger showing in the early evening, sweeping the 5 and 6 p.m. competitions in both major ratings food groups.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Still flexing with American Idol, Fox took Wednesday night’s ratings gold on the eve of NBC’s sure-to-be dominant Winter Olympics coverage.
The Games from Sochi, Russia will get full prime-time exposure Thursday with a figure skating/snowboarding/skiing jump-start that precedes Friday’s official opening ceremonies. The Peacock will take it.
Idol’s first two-hour edition from Hollywood beat the imminent ratings reaper by drawing 355,065 D-FW viewers from 7 to 9 p.m. Wednesday. New episodes of ABC’s Modern Family and CBS’ Criminal Minds were the competing runners-up with 291,153 viewers apiece.
Fox4’s 9 p.m. local newscast then kept the lion’s share of Idol’s audience to win at that hour with 326,660 viewers. Idol and Fox4’s news also won their time slots among advertiser-prized 18-to-49-year-olds. Modern Family scored the highest among competing attractions.
NBC’s second-to-last Tonight Show with Jay Leno as host easily had the most total viewers in late night with 177,533. But Fox4’s combo of a Modern Family repeat and TMZ knocked Leno to second place with 18-to-49-year-olds.
In local news derby results on the fifth weekday of the February “sweeps,” CBS11 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m. but uncommonly fell to third place with 25-to-54-year-olds. NBC5 and WFAA8 shared the lead in that key demographic.
The Peacock made a bigger showing in the early evening, sweeping the 5 and 6 p.m. competitions in both major ratings food groups.
Email comments or questions to: unclebarky@verizon.net