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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 20-22) -- Cowboys romp but viewership droops

By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ 40-10 stomping of the winless San Francisco 49ers Sunday game them a 3-3 record while still putting them behind something of a ratings eight-ball.

Airing from mid-afternoon to early evening on Fox, the game averaged 997,094 D-FW viewers in falling just short of the magic one million mark. Dallas’ earlier high-scoring home loss to the Los Angeles Rams also came up short of one million viewers. All of last season’s games drew one million viewers or more.

Among advertiser-prized 18-to-49-year-olds, Cowboys-49ers pulled in 399,437 viewers. The NFL in general continues to come up short of the 50 percent mark in this category while most NBA games exceed it. It’s a concern for both the Cowboys and the league.

That said, nothing else came close to the Cowboys Sunday. The runner-up attraction, NBC’s marquee Sunday Night Football matchup between the New England Patriots and Atlanta Falcons, averaged 398,838 total viewers and 184,115 in the 18-to-49-year-old realm.

Sunday’s 8 p.m. return of AMC’s The Walking Dead lured 263,518 total viewers, with slightly more than half of them (134,186) in the 18-to-49 motherlode.

On Saturday, ABC’s early-starting Texas-Oklahoma State game (which the Longhorns blew in overtime via a climactic soft toss end zone interception) led the TV parade with 284,884 total viewers. Fairly close behind was the deciding Game 7 of the Houston Astros-New York Yankees American League Championship Series, which averaged 242,151 viewers on FS1. The World Series between the Astros and Los Angeles Dodgers begins Tuesday night on Fox. Houston becomes the first team to represent both the NL and AL under the same city and name.

CBS’ 9 p.m. episode of Blue Bloods again ranked as Friday’s most-watched prime-time show with 249,274 total viewers. The networks’ preceding Hawaii Five-0 took the 18-to-49 crown in the Big Four broadcast network universe with 37,447 of ‘em.

And now for Friday’s local news derby results.

CBS11 recorded its first 10 p.m. sweep in recent memory with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 edged NBC5 for the most total viewers at 6 a.m. while the two stations tied for the top spot with 25-to-54-year-olds.

Fox4 ran the table at 5 p.m. and added a 6 p.m. first with 25-to-54-year-olds. NBC5 had the most total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net