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Local Nielsen ratings snapshot (Mon., July 30)

By ED BARK
Another night, another blown opportunity for CBS11's remodeled 10 p.m. newscast.

Gifted with a substantial lead-in advantage from the last quarter-hour of CSI: Miami (214,200 homes), the station's late night news drooped to third overall (135,660 homes) and fifth among 25-to-54-year-olds, the main advertiser target audience for news programming. Ratings-wise, it pretty much remains same-old, same-old under CBS11's new regime.

Meanwhile, prime-time's reality rat race got a new stinker in ABC's Six Degrees of Martina McBride, which for unfathomable reasons is produced by the network's news division. Its two-hour premiere lured just 90,440 homes in countrified D-FW and tanked even worse among advertiser-craved 18-to-49-year-olds, the key measurement for non-news programming.

Fox's Hell's Kitchen remains Monday night's biggest reality draw, with 140,420 homes for its latest firstrun episode. Kitchen also ruled Monday's roost with 18-to-49-year-olds, drawing 127,100 of 'em compared to Martina McBride's piddling 37,200.

NBC5's 10 p.m. newscast scored twin wins, placing first in both total homes and among 25-to-54-year-olds. Fox4 did likewise at 6 a.m., with its Good Day also again outpointing the network morning shows from 7 to 9 a.m.

Belo8 topped the total homes Nielsens at 5 and 6 p.m., but NBC5 had the bigger wins at those hours with 25-to-54-year-olds.
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Indy bound: NBC5's Todd D. Wallace goes smaller to get bigger job.

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By ED BARK
Todd D. Wallace, who's been anchoring NBC5's weekend Today program, will be joining ABC station WRTV-TV in Indianapolis to be part of a new featured anchor team.

Wallace arrived at NBC5 in June 2003 after starting his TV career in 1992 at a Jackson, Miss. TV station.

In leaving D-FW, he's downsizing from the No. 6 (soon to be No. 5) market to No. 25. But he'll be much more visible in Indy with new anchoring partner Trisha Shepherd from WHO-TV in Des Moines. They'll start in September as replacements for incumbent anchors Ray Cortopassi and Martha Weaver, who didn't make the ratings meter tingle.

Riotous station general manager Don Lundy already is calling his new team "T'nT" on his official blog.
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Local Nielsen ratings snapshot (Fri.-Sun., July 27-29)

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By ED BARK
We'll have some ratings notes shortly, but first this. Thankfully, everyone's OK after engine failure forced the crew of Fox4's Chopper 4 to make an emergency landing Monday morning in Grand Prairie.

Pilot Curtis Crump, Fox4 reporter Chip Waggoner and KRLD traffic reporter Julie DeHarty all escaped serious injury, the station reports.

The crash occurred shortly after the weekend Nielsen ratings printouts reinforced the summertime pulling power of Fox4's 9 p..m. local newscasts. Sunday's edition tied CBS' 60 Minutes as D-FW's most-watched program of the entire day, with each averaging 168,980 homes. The measurement includes all audience groups, from teens to elders.

The 9 p.m. newscast also topped all prime-time shows (6 to 10 p.m.) among advertiser-courted 18-to-49-year-olds and 25-to-54-year-olds.

Sunday likewise brought good news for NBC5's 10 p.m. newscast. It exceeded Fox4's prime-time performance in both the 18-49 and 25-54 demo to rank as the day's most-watched program in those key audience measurements.

Friday and Saturday brought more dismal performances for network entertainment programming. So let's get to Friday's local news derby, where Belo8 notched 10 p.m. wins in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again dominated at 6 a.m. with twin wins. And the 7 to 9 a.m. portion of its Good Day also comfortably outpointed the three network morning shows.

Belo8 won at 5 p.m. in both ratings measurements, and also placed first in total homes at 6 p.m. NBC5 had the most 25-to-54-year-olds at 6 p.m.
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Local Nielsen ratings snapshot (Thurs., July 26)

By ED BARK
Fox4's 9 p.m. local newscast continues to prosper in the rerun/reality-soaked summer months.

Thursday night marked another strong showing, with Fox4 winning across the board in total homes and among 18-to-49 and 25-to-54-year-olds.

Belo8 and NBC5 then split the 10 p.m. honors, with the ABC station taking first place in homes and the Peacock prevailing with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 notched two more wins at 6 a.m. while Belo8 likewise was tops in both ratings measurements at 6 p.m.

NBC5 took first in total homes at 5 p.m. and tied Belo8 at that hour among 25-to-54-year-olds.
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Local Nielsen ratings snapshot (Wed., July 25)

By ED BARK
Don't underestimate the drawing power of D-FW's old standby 10 p.m. newscasts, especially during a not-so-hot summer of network repeats and reality series.

Belo8's late night newscast (197,540 homes) and runnerup NBC5 (154,700) both had larger overall audiences than any of Wednesday's prime-time programs. ABC's two-hour edition of American Inventor led the network parade with 147,560 homes.

News programming also topped Wednesday's D-FW ratings among advertiser-coveted 18-to-49-year-olds. But this time it was a network offering, NBC's Dateline, which had a surprisingly strong 155,000 of 'em between 9 and 10 p.m.

NBC5 took the 10 p.m. local news competition among 25-to-54-year-olds, the main advertiser target audience for news programming. And Fox4 swept the 6 a.m. slot in both ratings measurements.

NBC5 had a big showing in the early evening. It tied Belo8 in total homes at 6 p.m. and did the same, this time with Fox4, in the 25-to-54 demo.

Belo8 won at 5 p.m. in homes, but NBC5 had the upper hand with 25-to-54-year-olds.
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Local Nielsen ratings snapshot (Tues., July 24)

By ED BARK
NBC's The Singing Bee isn't yet a baritone in the ratings, but it's high notes could be history.

The Joey Fatone-hosted lyric-mangler still managed to narrowly win its 8:30 p.m. time slot Tuesday with 133,280 D-FW homes. But that's little more than half the crowd it drew on opening night against baseball's All-Star game, when Bee stung with 252,280 homes.

The second half-hour of Fox's House repeat managed 126,140 homes opposite Bee while ABC's Shaq's Big Challenge ran a competitive third with 119,000. Bee also won at 8:30 p.m. with advertiser-craved 18-to-49-year-olds, but again not imposingly.

In the cable realm, FX's premiere of the critically praised Damages drew 40,460 homes locally from 9 to 10 p.m. No, that's not a great start.

The local news derby found NBC5 winning at 10 p.m. for a second straight night in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 and Fox4 split honors at 6 a.m., with the Peacock placing first in homes but falling to third behind Fox4 and Belo8 with 25-to-54-year-olds.

Belo8 won at 6 p.m. in homes, but Fox4 had the most 25-to-54-year-old viewers.

NBC5 took first place in both ratings measurements at 5 p.m.
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Local Nielsen ratings snapshot (Mon., July 23)

By ED BARK
Brainiac kids, a demonic chef and the local news propelled Fox to a prosperous Monday night.

A network lineup of Are You Smarter Than a 5th Grader? and Hell's Kitchen, followed by Fox4's 9 p.m. local newscast, beat all competition from 7 to 10 p.m. among advertiser-coveted 18-to-49-year-olds.

Hell's Kitchen drew the most 18-to-49-year-olds Monday (179,800) while 5th Grader was tops in total homes (185,640).

In the cable universe, the premiere of TNT's Saving Grace had a respectable 4.0 Nielsen rating in D-FW (95,200 homes), falling off marginally from a preceding first-run episode of The Closer (104,720).

The local news derby saw NBC flex at 10 p.m. with first-place finishes in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again had twin wins at 6 a.m. while Belo8 ran the table at 5 and 6 p.m.
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Local Nielsen ratings snapshot (Fri.-Sun., July 20-22)

By ED BARK
Summertime sent another big chill through the weekend ratings, with Sunday night's 60 Minutes registering as prime-time's biggest overall draw with a decidedly measly 142,800 homes.

There was a bit of news on Friday, though. The 6 to 7 a.m. portion of CBS11's long downtrodden local waker-upper tied Belo8 for third place in both total homes (35,700) and with 25-to-54-year-olds (20,090), the main advertiser target audience for news programming.

That's not a huge deal, but it does allow CBS11's recently hired Scott Sams to puff his chest a bit while Belo8 continues to slog through a summertime slump in the early morns.

Otherwise, Fox4 won as usual at 6 a.m. in both ratings measurements, while Belo8 regrouped by taking those two prizes at 10 p.m.

Belo8 also took first place in total homes at 5 and 6 p.m. But rivals claimed the 25-to-54-year-old prizes, with NBC5 on top at 5 p.m. and Fox4 winning at 6 p.m.
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Local Nielsen ratings snapshot (Thurs., July 19)

By ED BARK
In any language it rang cash registers.

Univision's Premios Juventud 2007 (Youth Awards 2007) easily outdrew all in its path Thursday night among advertiser-coveted 18-to-49-year-olds.

The three-hour event amassed 170,500 viewers in this key demographic, with nothing else really close from 7 to 10 p.m. The runnerup for the night, Fox's Don't Forget the Lyrics!, managed 108,500 viewers in the 18-to-49 grouping.

Don't Forget is building audience, though. It easily beat CBS' competing Big Brother in both total D-FW homes and with 18-to-49-year-olds, where the eighth edition of the voyeuristic cash competition had only 62,000 of 'em.

The local news derby was split just two ways.

Belo8 won at 5, 6 and 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 stayed in charge at 6 a.m. with first place finishes in both ratings measurements.

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Local Nielsen ratings snapshot (Wed., July 18)

By ED BARK
Belo8 weatherman Troy Dungan took the cake Wednesday, both in the shape of his trademark bow tie and in the D-FW Nielsens.

Dungan's 6 p.m. newscast farewell drew 195,160 homes, making it the day's most-watched program in total homes. That's a nice and fitting sendoff to a classy guy who will still pop in at Belo8 on occasion.

Later Wednesday, a second episode of Fox's Don't Forget the Lyrics! had prime-time's biggest haul among advertiser-craved 18-to-49-year-olds. Its numbers aren't up to those of NBC's The Singing Bee, but they're still good enough to keep Fox humming.

The 10 p.m. local newscast wars went to NBC5 in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again won twice at 6 a.m. and Belo8 ran the table at 5 and 6 p.m.

Also of note: Katie Couric's CBS Evening News had an uncommon second place finish at 5:30 p.m., beating the NBC Nightly News in total homes.
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Local Nielsen ratings snapshot (Tues., July 17)

By ED BARK
Don't worry, Bee happy.

NBC stung the competition anew Tuesday night with its second episode of The Singing Bee. It lured 185,640 D-FW homes to rank as prime-time's most-watched show of the night. Bee also topped Tuesday's advertiser-craved 18-to-49-year-old ratings with 148,800 of 'em.

That's a big summertime payoff for NBC, which doles out a comparatively measly $50,000 grand prize for each half-hour episode. Host Joey Fatone likely costs a bit more than that. So far he mostly just says "Sweet" while looking rawer than an onion in Emeril's kitchen.

In the lightweight reality show division, Fox's On the Lot drew a sub-puny 33,320 homes as Tuesday's least-watched prime-time offering. Another clunker, CBS' Pirate Master, had just 57,120 homes after the preceding Big Brother fared a bit better with 83,300. A new episode of ABC's Shaq's Big Challenge outpointed both of 'em with 107,100 homes.

The local news spoils again were split three ways, with CBS11 as usual going hungry.

Belo8 won at 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 took the 6 a.m. competition in homes, but fell to second behind Fox4 with 25-to-54-year-olds. Fox4's locally produced Good Day also won from 7 to 9 a.m. in both ratings measurements, whipping the three network morning shows.

The Peacock notched twin wins at 5 p.m., as did Belo8 at 6 p.m.
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Local Nielsen ratings snapshot (Mon., July 16)

By ED BARK
A Spanish language soap opera, an English language cop show and Fox had the best showings in prime-time Monday.

Univision23's La Fea Mas Bella was the big eye-opener. It drew 186,000 advertiser-craved 18-to-49-year-olds from 7 to 8 p.m., making it D-FW's most-watched show with that age group. In the English language division, a new episode of Fox's Hell's Kitchen at 8 p.m. topped the 18-to-49 demo with 142,600 viewers.

CBS' repeat of CSI: Miami had the most total homes in prime-time (159,460), beating Fox4's competing 9 p.m. newscast by a smidgen. But Fox4 won at that hour with both 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming.

The four-way local news competitions again were split three ways.

Belo8 won at 10 p.m. in total homes, but NBC5 again had the edge among 25-to-54-year-olds.

Fox4 scored twin wins at 6 a.m., where it's generally been running strong all summer.

Belo8 again had some dents at 5 and 6 p.m. after dominating ratings during the regular season. The ABC station prevailed in homes at 5 p.m. and tied NBC5 at 6 p.m. with 25-to-54-year-olds.

The Peacock took first at 6 p.m. in homes while Fox4 notched a win at 5 p.m. among 25-to-54-year-olds.
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Local Nielsen ratings snapshot (Fri.-Sun., July 13-15)

By ED BARK
This isn't a great way to whet your interest, but the entire weekend's prime-time ratings again were dismal and really not worth mentioning. That's hardly surprising when most of the network fare is reruns.

That leaves Friday's local newscast competitions, where NBC5 and Belo8 split all but one victory.

The Peacock won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. Belo8 counterattacked with a victory in total homes.

NBC5 took both ratings prizes at 6 a.m. and also tied Belo8 at 6 p.m. with 25-to-54-year-olds.

Fox4 and Belo8 shared first-place honors at 5 p.m. in the 25-to-54 demo. Belo8 won in total homes at both 5 and 6 p.m.
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Local Nielsen ratings snapshot (Thurs., July 12)

By ED BARK
Capitalizing on and holding a lead-in from Shark, CBS11's 10 p.m. news recorded an exceedingly rare double-win Thursday.

Meanwhile, Belo8 found itself with Dutch Elm disease after its ABC lead-in, Men In Trees, lured just 52,360 homes from 9:45 to 10 p.m.

It again underscored the value of strong network programming in prime-time's final hour. CBS11, coming off a 178,500-homes haul from Shark, increased to 188,020 homes for its 10 p.m. newscast. It also placed first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Belo8 had 114,240 homes at 10 p.m., a considerable improvement on its Men In Trees lead-in. But that was only good enough for fourth place. And the ABC station fell to fifth, behind Univision's Noticias 23 news, among 25-to-54-year-olds.

Belo8 continued its summertime slump in the early morning, running third in both ratings measurements. In total homes, it finished just half a rating point (11,900 homes) ahead of CBS11, which has been a distant last for forever and a day.

NBC5 won the 6 a.m. faceoff in total homes, but Fox4 again retaliated with the top numbers among 25-to-54-year-olds.

Belo8 returned to form at 5 and 6 p.m., winning across the board.
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Local Nielsen ratings snapshot (Wed., July 11)

By ED BARK
NBC's repeat of The Singing Bee remained in key Wednesday night while the premiere of Fox's Don't Forget the Lyrics! at least carried a tune.

Bee, hosted by Dancing with the Stars runnerup Joey Fatone, lured 107,400 D-FW homes after the previous night's premiere hit a summertime jackpot with 252,280 homes opposite Fox's baseball All-Star game. That's not bad for an instant rerun, with Bee running a competitive third at 7:30 p.m. in total homes and taking second among advertiser-craved 18-to-49-year-olds.

At 8:30 p.m., Fox's very like-minded Don't Forget the Lyrics! opened with 114,240 homes to finish fourth in its time slot. But the Wayne Brady-hosted sing-a-long improved to a second-place finish with 18-to-49-year-olds. It also drew larger audiences in both measurements than Fox's preceding So You Think You Can Dance.

The night's overall top draw, ABC's The Next Best Thing, had 190,400 homes in its pocket.

In the local news derby, Belo8 won at 10 p.m. in total homes, but NBC5 countered with the top score among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 retained its punch at 6 a.m. with twin wins while the Peacock had a rare two-pronged win at 5 p.m.

Belo8 took first place in homes at 6 p.m., and tied NBC5 for the top spot among 25-to-54-year-olds.
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Local Nielsen ratings snapshot (Tues., July 10)

By ED BARK
Can Peacocks sing? If so, it's gonna be "Happy Days Are Here Again" at NBC's corporate headquarters Wednesday morning.

The network's Tuesday night premiere of The Singing Bee commanded the prime-time ratings, transfixing 252,280 D-FW homes opposite the 8:30 to 9 p.m. portion of Fox's annual baseball All-Star game.

That easily made it the most-watched show of the night, with NBC also scoring from 7 to 8:30 p.m. with another edition of America's Got Talent (199,920 homes). The All-Stars, with the American League winning for the 10th consecutive time, averaged 135,660 homes.

The game also performed poorly with advertiser-craved 18-to-49-year-olds, drawing just 62,000 of 'em while Singing Bee sucked in 207,700. Even ABC's competing Shaq's Big Challenge outdrew the All-Star game among 18-to-49-year-olds.

NBC's resounding win is doubly sweet after Fox initially tried to one-up the Joey Fatone-hosted tune-in with its own Don't Forget the Lyrics!, featuring Wayne Brady. The Peacock, which hadn't intended to premiere Singing Bee until mid-fall, acted fast after Fox announced that Don't Forget would debut on the day after the All-Star game. It still will, but it's hard to imagine the show hitting equivalent high notes in the Nielsens. NBC likely struck the right chords by retaliating and striking first.

In calmer waters, Belo8's local newscast won at 10 p.m. in total homes but was edged by NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.

The Peacock also took first at 6 a.m., but got nipped by Fox4 in the 25-to-54 demo.

Belo8 won at 6 p.m. in both ratings measurements and also took the 5 p.m. competition with 25-to-54-year-olds. NBC5 won the earlier hour in homes.
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Local Nielsen ratings snapshot (Mon., July 9)

By ED BARK
CBS11's newscast had a rare big night at 10, finishing just a smidgen behind NBC5 in total homes but nipping the Peacock among advertiser-favored 25-to-54-year-olds.

The first-place finish with the principal newscast target audience -- 103,320 persons to 100,450 -- was CBS11's first local newscast win in several months. NBC5 took first in total homes, 161,840 to 159,460.

Over on ESPN, the baseball All-Star game's home run derby scored 71,400 homes. The network's first episode of its exemplary The Bronx Is Burning miniseries then hit for a bit higher average with 76,160 D-FW homes.

In the other local newscast competitions, NBC5 and Fox4 tied in homes at 6 a.m., but the latter station's Good Day won among 25-to-54-year-olds.

Belo8 returned to typical form at 5 and 6 p.m. by running the ratings table.
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Local Nielsen ratings snapshot (Fri.-Sun., July 6-8)

By ED BARK
We're at the starting line for the summer TV "press tour" in Beverly Hills. But there's no place like home, so here are a few D-FW ratings highlights from the weekend. (Sorry for the delay in posting. All-day plane flights and time differentials were working against your faithful chronicler.)

Saturday night's three-hour, international Live Earth concert on NBC turned out to be Soylent Green in the D-FW Nielsens. It averaged just 42,840 homes from 7 to 10 p.m. to place fifth for those hours. Advertiser-coveted 18-to-49-year-olds didn't help much either. Live Earth ran fourth in that demo, barely beating the Rangers-Orioles game on My27.

Also on Saturday, the No. 1-seeded Dallas Desperados' inglorious Arena League bow-out to the Columbus Destroyers lured a puny 23,800 homes to ESPN. Just as well.

On Sunday, the "Breakfast at Wimbledon" Men's finale had a tune-in of 45,220 homes, with Roger Federer prevailing for his fifth straight championship. Later in the day, the Rangers-Orioles game had a niftier 61,880 homes.

Still later Sunday, the second episode of Big Brother's eighth season placed third with 92,820 homes from 7 to 8 p.m. It moved up to second place, behind ABC's Extreme Makeover: Home Edition, in the fight for 18-to-49-year-olds.

In Friday's local news derby, Belo8 took the 10 p.m. crown in total homes, but NBC5 countered with a win among 25-to-54-year-olds, the main advertiser target audience for news programming.

The Peacock also won in homes at 6 a.m., but Fox4 again topped the field with 25-to-54-year-olds.

Belo8 prevailed in both ratings measurements at 5 and 6 p.m.
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Local Nielsen ratings snapshot (Thurs., July 5)

By ED BARK
Big Brother is watching, but most D-FWians weren't.

Thursday's eighth season premiere of CBS' summertime staple drew a substandard 97,580 homes in placing second from 7 to 8 p.m. to Fox's rerun of Are You Smarter Than a 5th Grader? (145,180 homes). BB also trailed 5th Grader among advertiser-craved 18-to-49-year-olds, but by a lesser margin.

Another "encore" episode of 5th Grader did bigger business at 8 p.m. with 173,740 homes. That's more than double the crowd for CBS' competing Pirate Master, which sunk to 73,780 homes.

Fox4's 9 p.m. local newscast then jumped to 190,400 homes, running barely behind CBS' competing repeat of CSI: Crime Scene Investigation (199,920 homes). But the newscast won handily among 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming.

This continues to be a very profitable summer for Fox4's prime-time news, one of the country's best performers in the so-called key demographics.

Fox4's 10 p.m. newscast perked up, too, registering a narrow, but rare win among 25-to-54-year-olds while Belo8 took first place in total homes.

The 6 a.m. battles also went to Fox4 in both ratings measurements. And Belo8 ran the table at 5 and 6 p.m.
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Local Nielsen ratings snapshot (Tues-Wed., July 3-4)

By ED BARK
In-home fireworks and reruns dominated the July 4th prime-time landscape, with nothing really lighting up the D-FW Nielsens.

Macy's 4th of July Fireworks Spectacular on NBC led the holiday celebration specials with a modest 102,340 homes from 8 to 9 p.m.

CBS11's two-hour Chevy's Freedom Over Texas, climaxed by a big fireworks shootout in Houston, averaged 57,120 homes to edge the Boston Pops Fireworks Spectacular on TXA21 (52,360 homes). My27's two-hour Taste of Chicago 2007/Fireworks Spectacular fizzled out with a mere 2,380 homes. More people than that watched Uncle Barky fire up a few sparklers during his annual Night of 5 Lights Celebration in Garland.

Belo8's 10 p.m. newscast, the holiday's biggest draw, amassed 178,500 homes and also was tops among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 and Belo8 tied for first in homes at 6 a.m., but Good Day again beat Daybreak in the fight for 25-to-54-year-olds.

NBC5 broke through at 5 p.m., tying Belo8 in homes and winning outright with 25-to-54-year-olds. Belo8 answered with decisive twin wins at 6 p.m.

On Tuesday, Belo8's 10 p.m. newscast won in total homes but fell to second behind the Peacock with 25-to-54-year-olds.

Fox4 notched a pair of wins at 6 a.m. while its 9 p.m. local newscasts again finished first in total homes against network programming.

Belo8 won at 6 p.m. in both ratings measurements and also took first in homes at 5 p.m. NBC5 had a 5 p.m. win among 25-to-54-year-olds.

Also of note: CBS11 profited from preempting Katie Couric's low-rated CBS Evening News for special local weather coverage. The station drew 135,660 homes from 5:30 to 6 p.m., finishing second instead of the usual fourth or worse.

CBS11's 6 p.m. news then attracted 149,940 homes, also placing an unaccustomed second.
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Bull market: 7-Eleven turned Kwik-E draws a wealth of tourists

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Proudly standing in for Apu Nahasapeemapetilon. Photos: Ed Bark

By ED BARK
Marketing genius can be D'Oh so easy when you have The Simpsons on your side.

Case in point: the Dallas 7-Eleven anointed as one of the chosen few in what's going to be a full-metal marketing campaign for the July 27th opening of The Simpsons Movie.

As of Monday, the 6833 Northwest Highway at Hillcrest location has been a very Simpsons-esque Kwik-E-Mart. It'll stay that way through July 31 as one of just 11 U.S. sites to be seen. Tuesday morning brought another onrush of tourist/customers, who snapped pictures and snapped up commemorative boxes of Frosted Krusty O's at $3.99 apiece. They not g-r-r-r-reat. But they're "The Best You Can Expect From A TV Clown."

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There also are limited quantities of Buzz cola and Radioactive Man comic books, but no Duff beer. Simpsons characters and signage are resplendent throughout, but be forewarned that "This is not a library."

It is, however, a hot spot, with parking spaces in short supply on this late Tuesday morning. The overall mood is bracingly jovial, whether it's the friendly greeters offering to take your picture or the grinning customers streaming through.

This place is a ray of sunshine amid the incessant gloom afflicting the great outdoors. Let a smile be your umbrella as you check out the First Bank of Springfield advertisement at the entrance. "Misplacing Decimal Points Since 194.5," it says.

Here's the overall point. Whatever your latter day take on The Simpsons, this is a very fun spot to be. So tell 'em Uncle Barky sent ya. And here's one last picture for the road.

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Local Nielsen ratings snapshot (Mon., July 2)

By ED BARK
Rival networks' summertime blues are an elixir for Fox4's prime-time local news.

Reruns of popular network series again worked in the station's favor Monday. Its 9 p.m. newscast won the time slot in total homes (164,220), a frequent occurrence these days. And it tied ABC's Supernanny among advertiser-coveted 18-to-49-year-olds, improving on the lead-in feed from the Fox network's Hell's Kitchen in both ratings measurements.

Also faring better of late is CBS11's Wheel of Fortune, which trounced the three entertainment rag mags at 6:30 p.m. in both total homes and with 18-to-49-year-olds, where it usually falters.

Belo8 took the 10 p.m. newscast competitions in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 countered with two more victories at 6 a.m. The 7 to 9 a.m. portion of its Good Day then had comfortable twin wins over the three competing network morning shows.

Belo8 returned to dominance at 5 and 6 p.m., running the table after being dented in the past several days by both NBC5 and Fox4.
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Local Nielsen ratings snapshot (Fri.-Sun., June 29-July 1)

By ED BARK
NBC's non-stop deification of Diana paid off marginally Sunday night with a climactic concert tribute to the late princess.

The Peacock's one-hour special from London's Wembley Stadium, anchored by a hoarse Matt Lauer, controlled the 7 to 8 p.m. slot Sunday with 157,080 D-FW homes. A competing rerun of ABC's Extreme Makeover: Home Edition (140,420 homes) almost beat it, though. And ABC's preceding America's Funniest Home Videos drew prime-time's biggest crowd with 171,360 homes. Fall down, go boom.

The concert included performances by creaky relics -- Rod Stewart, Duran Duran, Elton John, Tom Jones -- and over-praised newer artists -- Fergie, Nelly Furtado. Wholly unexceptional.

Meanwhile, the lately hot Texas Rangers dominated Sunday's daytime ratings with another one-run win over Boston at storied Fenway Park. MY27's telecast averaged 78,540 homes in more than tripling the audience for NBC's competing Wimbledon tennis tournament coverage.

Local newscasts drew Friday's biggest audiences, with the rain, rain that won't go away keeping viewers in touch and inside more than usual.

Belo8 took the 10 p.m. prizes in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again won comfortably in both measurements at 6 a.m. while NBC5 continued to dent what otherwise has been a 5 and 6 p.m. stronghold for Belo8.

The Peacock won at 5 and 6 p.m. with 25-to-54-year-olds, with Belo8 slipping to third behind Fox4.

NBC5 also had a win in total homes at 5 p.m., but Belo8 took first place at 6 p.m.

Why the recent slippage? NBC5's 4 p.m. local newscasts have been whipping Belo8's Oprah reruns at that hour, giving the Peacock's early evening newscasts stronger lead-in audiences. Bad weather and the damage it causes help to keep newscasts on ratings upswings.
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