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Selling new CBS11 anchor Russ McCaskey as a homeboy through and through

Although he spent the last 15 years anchoring in Tulsa, new CBS11 A.M. anchor Russ McCaskey is a bonafide North Texan. The stations goes to unusual lengths to hammer this point home in a 30-second spot heralding McCaskey’s re-arrival. Check out our Dallas-Fort Worth TV page.

Plus, Monday’s D-FW Nielsen ratings “snapshot” is posted.
Ed Bark