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PR brigade: former CW33 reporter Charles Bassett is latest to make the switch

Hello, readers. I'm back from a brief sojurn in Brenham -- via Austin -- to see niece's traveling play. A tour of the Blue Bell Ice Cream factory is also recommended if you're ever in the vicinity.

Meanwhile, ex-CW33 reporter Charles Bassett has become the sixth D-FW television reporter since December to segue from a news room to a public relations position. His comments and a recap are on the Dallas-Fort Worth TV page.

Also, the latest D-FW Nielsen ratings are here (for Wed.) and here (for Mon.-Tues.).

Plus, we look at the fallacy of measuring the Dallas Cowboys ratings in households instead of total viewers -- particularly on a Thanksgiving Day when the household numbers were deflated for rather obvious reasons.
Ed Bark