powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Thurs.-Sun., Sept. 26-29) -- sky high numbers for low-scoring Cowboys-Saints

@unclebarkycom on Twitter
Even with newly revised Nielsen population estimates taking a significant hit, the Dallas Cowboys’ 12-10 road loss at New Orleans drew the biggest crowd of the season.

It helps, as usual, that the game was played on NBC’s Sunday Night Football stage after Dallas rolled over three patsies to enter the game unbeaten. Cowboys-Saints ended up averaging 1,489,550 D-FW viewers, with 598,701 within the advertiser-prized 18-to-49-year-old age range.

As further evidence that cord-cutting marches on, Nielsen’s homes with TV sets in the D-FW viewing area dropped in one-year’s time from 2,622,070 to 2,563,320. In the measurements used for our local ratings “snapshots,” the number of total viewers per rating point dipped from 70,293 to 68,016 while the 18-to-49-year-old count fell from 30,192 to 28,646.

Using the old total viewers count, which had been in effect for the past year, Sunday night’s Cowboys-Saints game would have surpassed the 1.5 million mark with 1,539,417 total viewers.

The best showing opposite the Cowboys came from the Season Two premiere of CBS’ God Friended Me, which had 163,238 total viewers. But Fox’s launch of its latest new animated series, Bless the Harts, got crushed with a beyond puny 17,004 viewers.

CBS’ late afternoon Bears-Vikings matchup had the second biggest showing among NFL games with 523,723 total viewers.

Saturday’s college football parade was paced by Ohio State’s prime-time slaughter of Nebraska, which weighed in with 149,635 viewers on ABC. In late morning/early afternoon action, Oklahoma’s clubbing of Texas Tech on Fox had 129,230 viewers. Surprisingly, No. 1-ranked Clemson’s nail-biting 21-20 win over coach Mack Brown’s plucky North Carolina team averaged just 108,826 viewers on ABC.

Friday brought the return of CBS’ trio of prime-time crime series, all of which won their time slots in total viewers. Hawaii Five-0 led the way with 231,254 viewers, followed by Blue Bloods (217,651) and Magnum, P.I. (190,445). All three shows also took their hours, but more narrowly, among 18-to-49ers.

Thursday night brought five new series, all of which were slaughtered by Fox’s Philadelphia Eagles-Green Bay Packers game with 401,294 total viewers and 169,011 in the 18-to-49 motherlode. The NFL Net’s simulcast added extra viewers to this haul, with peak crowds of 129,230 total viewers and 60,147 in the 18-to-49 realm.

CBS had three of the five broadcast network premieres, with The Unicorn and Carol’s Second Act (respectively fronted by Walton Goggins and Patricia Heaton) each drawing 142,834 total viewers before Evil lured 122,429 in the 9 p.m. hour.

On NBC, the 7:30 p.m. premiere of Perfect Harmony languished with 68,016 total viewers while the Peacock’s 8:30 p.m. launch of Sunnyside went belly up with 27,206. CBS’ return of Young Sheldon led all non-football offerings in prime-time with 217,651 total viewers.

ABC’s evergreen Grey’s Anatomy was the top choice of non-football-watching 18-to-49ers with 71,615 in its usual 7 p.m. leadoff spot.

OK, here are the Thursday and Friday local news derby results.

Thursday -- WFAA8 had the most total viewers at 10 p.m. and tied CBS11 for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming). Fox4’s late nighter got pushed out of the 10 p.m. spot by Fox’s football overrun.

Fox4 had twin wins at 6 a.m. and also swept the 6 p.m. competitions. NBC5 drew the most total viewers at 5 p.m. while Fox4 and WFAA8 tied for the most 25-to-54-year-olds.

Friday -- NBC5 ran the table at 10 p.m.; WFAA8 ranked first at 6 a.m. in total viewers and Fox4 drew the most 25-to-54-year-olds in what lately has become a two-station race after all four stations had their early morning ups and downs during the summer.

Fox4 swept the 5 p.m. competitions and had the most 25-to-54-year-olds at 6 p.m. NBC5 won in total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net