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Local Nielsen ratings snapshot (Mon., Aug. 21) -- RHOD takes a dip

@unclebarkycom on Twitter
The local numbers for last week’s Season 2 premiere weren’t anything to toast with “Jesus juice.” But Episode 2 of Real Housewives of Dallas’ sophomore year might give both the show’s stars and media cheerleaders a reason to scratch their eyes out.

Airing at 9 p.m. on Bravo, RHOD lured just 13,815 D-FW viewers and 6,414 in the advertiser-prized 18-to-49-year-old age range. Those are steep drops from the Aug. 14th season opener, which had 43,627 total viewers and 19,243 in the 18-to-49-year-old realm.

The season premiere of RHOD matched the numbers for Bravo’s preceding Real Housewives of Orange County in both ratings measurements. Not so with Episode 2, although Orange County wasn’t much of an attraction either with 21,813 total viewers and 10,904 in the 18-to-49 demographic.

In contrast, Monday’s prime-time leader among entertainment programs, NBC’s American Ninja Warrior, had 167,235 total viewers and 67,349 within the 18-to-49 motherlode.

The Big Four broadcast networks all aired President Trump’s 8 p.m. live speech on Afghanistan, as did CNN, Fox News Channel and MSNBC. Here’s the order of finish in total viewers from 8 to 8:30 p.m.

NBC -- 174,506
ABC/Fox News Channel -- 109,067 each
Fox -- 79,982
CBS -- 72,711
MSNBC -- 43,627
CNN -- 36,356

Finally, let’s look at Monday’s four-way local news derby results.

Fox4 won a downsized 10 p.m. race in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC’s delayed Midnight, Texas bled into NBC5’s late nighter.

Fox4 also had twin wins at 6 a.m. while NBC5 drew the most total viewers at 5 and 6 p.m. The 25-to-54-year-old winners at those hours were Fox4 at 5 p.m. and TEGNA8 at 6 p.m.

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