powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed.-Thurs., April 10-11) -- still a big Wheel

@unclebarkycom on Twitter
Every once in a while, the staying power of Wheel of Fortune merits a mention.

Thursday was one of those days. Wheel drew 224,938 D-FW viewers in the 6:30 to 7 p.m. slot, not only whipping the three competing rag mags but outdrawing all programming in the day or night. Fox4’s 9 p.m. local newscast was the runner-up with 168,703 viewers.

Among advertiser-coveted 18-to-49-year-olds, ABC’s Grey’s Anatomy led the way with 54,346 viewers while Wheel still had enough juice to easily win its time slot against Entertainment Tonight, Extra and Access Hollywood.

On Wednesday’s Nielsen ratings report card, Wheel again ranked No. 1 in total viewers (182,762) while CBS’ 7 p.m. hour of Survivor won the prime-time spoils with a top mark of 175,733.

Dirk Nowitzki’s last game as a Dallas Maverick, on the road at San Antonio against the Spurs, averaged 70,293 total viewers on Texas21. Thursday’s 18-to-49 crown was worn by Fox’s 8 p.m. episode of Star (45,288 viewers). Dirk’s finale drew 27,173 viewers in this key demographic.

Here are the local news derby results for Wednesday and Thursday.

Wednesday -- Fox4, WFAA8 and CBS11 tied for the 10 p.m. top spot in total viewers but Fox4 had first place to itself among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions while NBC5 ranked No. 1 in total viewers at both 5 and 6 p.m. Fox4 drew the most 25-to-54-year-olds at 5 p.m. and WFAA8 won in that measurement at 6 p.m.

Thursday -- WFAA8 led in total viewers at 10 p.m. while Fox4 again took the 25-to-54-year-old gold.

Fox4 also ran the table as usual/always at 6 a.m. and added 5 and 6 p.m. wins with 25-to-54-year-olds. NBC5 again had the most total viewers at 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net