Local Nielsen ratings snapshot (Fri.-Sun., Aug. 8-10) -- dramatic, rain-delayed, star-studded PGA gives CBS biggest prime-time draw
08/11/14 10:51 AM
By ED BARK
@unclebarkycom on Twitter
Rory McIlroy’s one-stroke win over Phil Mickelson, with popular Rickie Fowler also in contention, gave golf’s rain-delayed PGA championship a big Tiger Woods-less boost Sunday night.
Playing until near-dark, McIlroy’s winning putt came at 7:43 p.m. on CBS. D-FW’s TV audience also peaked at that point, with 255,647 viewers tuned to the final minutes. The closing hour of this year’s last of four Majors averaged 227,242 viewers. Nielsen Media Research measures in 15-minute increments.
CBS didn’t begin its regular prime-time programming until 8 p.m., with 60 Minutes pulling in 163,330 viewers before a 9 p.m. episode of Big Brother also drew 163,330 viewers. That gave CBS a 6 to 10 p.m. prime-time sweep.
The closing hour of the PGA championship also won with advertiser-prized 18-to-49-year-olds, averaging 61,877. But that’s a low percentage of the overall 227,242 total viewers from 6:45 to 7:45 p.m. And it was no match for Big Brother, which had Sunday’s biggest haul of 18-to-49-year-olds (97,701).
Saturday night’s Cleveland-Detroit NFL pre-season game, which featured QB Johnny Manziel’s debut with the Browns, averaged 92,317 total viewers on the NFL Network. A smallish 29,310 were in the 18-to-49 demographic.
Friday’s top prime-time performers were ABC’s 20/20 in total viewers (144,867) and ABC’s What Would You Do? in the 18-to-49 measurement (42,337).
Here are Friday’s local news derby results.
The day featured a quartet of double-header wins. WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. and 5 p.m. And CBS11 took both golds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Rory McIlroy’s one-stroke win over Phil Mickelson, with popular Rickie Fowler also in contention, gave golf’s rain-delayed PGA championship a big Tiger Woods-less boost Sunday night.
Playing until near-dark, McIlroy’s winning putt came at 7:43 p.m. on CBS. D-FW’s TV audience also peaked at that point, with 255,647 viewers tuned to the final minutes. The closing hour of this year’s last of four Majors averaged 227,242 viewers. Nielsen Media Research measures in 15-minute increments.
CBS didn’t begin its regular prime-time programming until 8 p.m., with 60 Minutes pulling in 163,330 viewers before a 9 p.m. episode of Big Brother also drew 163,330 viewers. That gave CBS a 6 to 10 p.m. prime-time sweep.
The closing hour of the PGA championship also won with advertiser-prized 18-to-49-year-olds, averaging 61,877. But that’s a low percentage of the overall 227,242 total viewers from 6:45 to 7:45 p.m. And it was no match for Big Brother, which had Sunday’s biggest haul of 18-to-49-year-olds (97,701).
Saturday night’s Cleveland-Detroit NFL pre-season game, which featured QB Johnny Manziel’s debut with the Browns, averaged 92,317 total viewers on the NFL Network. A smallish 29,310 were in the 18-to-49 demographic.
Friday’s top prime-time performers were ABC’s 20/20 in total viewers (144,867) and ABC’s What Would You Do? in the 18-to-49 measurement (42,337).
Here are Friday’s local news derby results.
The day featured a quartet of double-header wins. WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran the table at 6 a.m. and 5 p.m. And CBS11 took both golds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net