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Local Nielsen ratings snapshot (Fri.-Sun., Jan. 5-7) -- Globes go down/up

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Sunday’s empowerment-charged Golden Globes awards on NBC turned out to be a turnoff for some but also rose up among advertiser-prized 18-to-49-year-olds in the D-FW Nielsens.

Running from 7 to 10:08 p.m. and trumpeting the Time’s Up movement both visually and vocally, the Globes averaged 491,425 viewers, compared to 581,688 for last year’s ceremony. But there was a bit of a bump-up with 18-to-49-year-olds, from 205,254 last year to 224,683 Sunday night.

Decorously hosted by Seth Meyers and airing in the midst of widespread allegations and admissions of male sexual assault/harassment in Hollywood and elsewhere, the Globes were dominated by pointed speeches and almost universal black attire worn by nominees and presenters. Oprah Winfrey, the first African-American woman to be honored with the Hollywood Foreign Press Association’s Cecil B. DeMille lifetime achievement award, gave a powerful and still resonating acceptance speech that further fueled speculation that she might run for president in 2020. Meyers began the show by more or less joking, “Good evening, ladies and remaining gentlemen.”

This year’s Globes also evidenced a gender gap among D-FW viewers. The telecast drew 136,164 women in the 18-to-49 age range and 89,163 men in that demographic.

One ratings result remained constant from last year. A preceding NFL playoff game on Fox again ended just before the Globes began and had a far bigger audience. The New Orleans Saints’ narrow win over the Carolina Panthers averaged 854,652 total viewers and 308,939 in the 18-to-49 realm.

Also of note: From 6 to 7 p.m., when the game aired opposite NBC’s one-hour red carpet pre-Globes show, 117,164 women in the 18-to-49 age range watched football while 68,082 viewed the Globes pre-gamer. Among men in that audience demographic, 259,804 chose the closing hour of football while just 29,209 were tuned to the red carpet show.

Earlier Sunday, even CBS’ stultifying Jacksonville Jaguars-Buffalo Bills playoff game drew more total viewers than the Globes. The Jags’ 10-3 win had 598,256 viewers and 209,080 in the 18-to-49 domain.

Saturday’s pair of NFL playoff games were led by the Atlanta Falcons-Los Angeles Rams matchup in prime-time on NBC. It averaged 527,035 total viewers and 205,960 in the 18-to-49 demographic.

In Friday’s prime-time ratings, the regular CBS lineup of MacGyver, Hawaii Five-0 and Blue Bloods dominated from start to stop in total viewers. NBC’s competing U.S. figure skating competition beat MacGyver and Blue Bloods among 18-to-49-year-olds but lost the 8 p.m. hour to Hawaii Five-0.

Here are Friday’s local news derby results.

TEGNA8 won at 10 p.m. in total viewers and tied Fox4 for the lead with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net