powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., April 2) -- four-way slugfest

The most eventful Monday night of the season is all played out, with ABC's Dancing with the Stars and NBC's The Voice clashing anew while CBS offered up the NCAA men's basketball final and Fox touted the return of Bones.

Kentucky's win over a stubborn Kansas ranked third in total viewers but moved up a notch to second place among advertiser-favored 18-to-49-year-olds. Bones managed to best CBS' sitcom repeats from 7 to 8 p.m. before Fox's new episode of House fell to a distant fourth across the board in the 8 p.m. hour.

Let's look closer.

Dancing amassed 433,542 total D-FW viewers from 7 to 9 p.m., besting The Voice's 365,801. Kentucky-Kansas, which ran from 8:27 to 10:40 p.m., drew 345,479 viewers for the entire game. In the full half-hour (8:30 to 9 p.m.) when the three attractions collided, Dancing led with 440,317 viewers, with hoops nipping The Voice by a score of 352,253 to 345,479.

Voice led the overall 18-to-49 parade with 198,543 viewers in this age range, with basketball drawing 160,115 and Dancing 121,687.

In their full half-hour opposite one another, Voice had 214,554 viewers in this key demographic, romping over both basketball (150,508) and Dancing (112,081).

Bones had 223,545 total viewers, with 73,653 in the 18-to-49 demographic.

In Monday's battle of the sexes, 18-to-49-year-old men made basketball the night's big winner, with Voice second and Dancing a distant third. But with women in that age range, Voice was tops, followed by Dancing and hoops.

From 9 to 10 p.m., Kentucky-Kansas won among total viewers, edging ABC's Castle. Hoops also topped the overall 18-to-49 Nielsens at that hour, with Fox4's 9 p.m. local newscast sliding into second ahead of Castle. NBC's Smash ran fourth in both measurements.

The local news derbies went like this: WFAA8 swept the downsized three-way 10 p.m. competition in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 had the edge in total viewers at 6 a.m., with Fox4 on top with 25-to-54-year-olds.

CBS11 ran the table at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and WFAA8 among 25-to-54-year-olds.