powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., June 29-July 1) -- live sports again run up scores

Led by Texas Rangers games and NBC's Sunday night Summer Olympics trials, athletes in action again topped Nielsen's weekend D-FW scoreboard.

In an intriguing Sunday night battle, the closing 8 to 9:15 portion of the Rangers-A's game had 325,157 viewers on Fox Sports Southwest, out-kicking that portion of NBC's Olympic trials (291,286 viewers).

But the Rangers' overall game average of 270,964 viewers ranked second Sunday night to the 8 to 10 p.m. portion of the trials (304,835 viewers). NBC's trials (and tribulations) beat the Rangers in every 15-segment from 8:15 to 9:15 p.m. among advertiser-prized 18-to-49-year-olds. It was a tie from 8 to 8:15 p.m.

On Sunday afternoon, ESPN's telecast of the European soccer cup final between victorious Spain and Italy averaged 176,127 total viewers in beating all competing programming. Soccer also carried the afternoon with 18-to-49-year-olds.

Saturday night's Rangers-A's game on Fox was a dominant force throughout, averaging 291,286 total viewers while crushing all of the day's programming in the 18-to-49 demographic.

On Friday night, TXA21's Rangers-A's game had 257,416 viewers in easily outdrawing all of that day's programming. The game also topped the 18-to-49 ratings. NBC's 8 to 10 p.m. portion of the Olympic trials took the silver with 155,804 total viewers while also placing second for the day with 18-to-49-yer-olds.

In Friday's local news derby results, NBC5 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 won at 6 a.m. in total viewers, but the Peacock had the edge with 25-to-54-year-olds. In the less-watched 5 to 6 a.m. hour, CW33's Eye Opener pulled off a first by placing first with 25-to-54-year-olds ahead of runner-up NBC5. Eye Opener slipped to fourth place in the 6 a.m. hour, but still easily beat CBS11.

WFAA8 ran the table at 5 p.m.; the 6 p.m. golds went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.