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Local Nielsen ratings snapshot (Tues., July 21) -- Knock Knock Live! a doormat

By ED BARK
@unclebarkycom on Twitter
Proof positive you’re a ratings disaster is when you can’t even outdraw Extreme Weight Loss.

Fox’s premiere of Ryan Seacrest’s Knock Knock Live went unanswered Tuesday night, drawing just 48,818 D-FW viewers in the 8 p.m. hour. Summertime’s previous runaway ratings lightweight leader, ABC’s Extreme Weight Loss, finished third for the first time with a measly 55,792 viewers for its first hour opposite Knock Knock. Mind you, this is in a market of 6.97 million potential viewers, according to Nielsen estimates.

Knock Knock had 18,923 viewers in the advertiser-prized 18-to-49-year-old demographic, good enough to inch past Extreme Weight Loss (15,769) but possibly bad enough to merit a one-and-done verdict from Fox, which had massively promoted the show.

In comparison, the time slot leader from 8 to 9 p.m., the second hour of NBC’s America’s Got Talent, had 237,116 total viewers and 85,153 in the 18-to-49 realm.

AGT also won from 7 to 8 p.m. in both ratings measurements. And the Peacock’s 9 p.m. episode of Hollywood Game Night made it a clean sweep with 146,454 total viewers and 63,076 in the 18-to-49 demographic. Fox4’s 9 p.m. local newscast perhaps deserves a bronze star, though, for more than doubling the lead-in audiences from Knock Knock.

Also of note: CBS’ Zoo continued to perform decently in the 8 to 9 p.m. slot, with second place finishes in both total viewers (167,376) and 18-to-49-year-olds (47,307). Then again, it’s going against mega-lemons on both Fox and ABC.

Here are Tuesday’s four-way local news derby results.

Overcoming a skinny lead-in from Extreme Weight Loss, TEGNA8 nipped CBS11 for the most total viewers at 10 p.m. while Fox4 comfortably won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also again swept the 6 a.m. competitions and NBC5 stayed strong at 5 p.m. with twin wins. TEGNA8 and CBS11 tied for tops in total viewers at 6 p.m., with TEGNA8 edging CBS11 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net