powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Thurs., June 7)

ABC's Game 1 of the NBA Finals between San Antonio and Cleveland dunked the competition Thursday night. Belo8's locally produced pre-game special did not.

The Spurs-Cavaliers matchup, which pushed Belo8's 10 p.m. newscast to 10:40 p.m., drew a league-leading 254,660 homes in D-FW. The station's 7 p.m. production, which preempted the premiere of ABC's Fast Cars & Superstars, lured just 76,160 homes to place fourth from 7 to 7:30 p.m.

Anchored by Dale Hansen, Belo8's hoops special preceded ABC's own pre-game show. That would have been OK had the Dallas Mavericks made the Finals. But they're long gone from the playoff scene, so really, what was the point?

Fox's 7 p.m. edition of Are You Smarter Than a 5th Grader? won in both homes and among advertiser-craved 18-to-49-year-olds before the NBA took over.

In the local news derby, CBS11 held onto most of its Shark repeat lead-in to score a rare win in total homes at 10 p.m. But NBC5 won easily with 25-to-54-year-olds, the main advertiser target audience for news programming. As noted, it was a downsized field, with the NBA spillover occupying Belo8's time at that hour.

Fox4 romped to comfortable wins in both measurements at 6 a.m. while Belo8 did likewise at 5 and 6 p.m.