powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., July 20-22) -- Big Brother again puts CBS on younger viewers' radar

@unclebarkycom on Twitter
Courtesy of another Big Brother booster shot, CBS drew the weekend’s biggest 18-to-49-year-old audience.

In the demographic that advertisers most covet, Sunday’s 7 p.m. hour of BB pulled in 102,980 D-FW viewers, well more than half the show’s overall crowd of 185,175.

NBC’s final round morning/afternoon telecast of The Open (which used to have British in the title) matched BB in total viewers, but had a higher peak audience of 249,275 between 11:15 and 11:30 a.m. The Open averaged 71,774 viewers in the 18-to-49 age range while equaling BB’s 102,980 viewers in two of the 15-minute segments measured by Nielsen Media Research.

In Friday’s prime-time festivities, NBC’s Dateline and CBS’ Blue Bloods repeat tied for the most total viewers with 99,709 while Dateline led outright among 18-to-49ers (a smallish 21,844).

Here are Friday’s local news derby results.

CBS11 was the top draw in total viewers at 10 p.m., and NBC5 led with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and the Peacock did likewise at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net