powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Mon., Sept. 16) -- Hollow hangs in against Dancing restart

By ED BARK
@unclebarkycom on Twitter
The new fall season doesn’t “officially” begin until Monday. But Fox is jump-starting three new series this week. So far not too bad.

Monday’s 8 p.m. premiere of Sleepy Hollow drew a nice-sized 254,715 D-FW viewers, with 108,440 in the advertiser-prized 18-to-49 age range.

Still, that wasn’t good enough to beat the second hour of ABC’s competing Season 17 premiere of Dancing with the Stars, which had 385,515 total viewers and 137,144 within the 18-to-49 demographic.

Hollow vaulted upward from Fox’s rather skimpy totals for the 7 p.m. new season launch of Bones. It had 137,684 total viewers in trailing both the first hour of Dancing (364,863 viewers) and CBS’ repeat of How I Met Your Mother (144,568 viewers). The second half of Bones and CBS’ 2 Broke Girls rerun tied for second place at 7:30 p.m. in the Big Four broadcast network universe. Bones slipped into the runner-up spot among 18-to-49-year-olds, edging both CBS comedy reprises.

ESPN’s Monday Night Football face-off between the Bengals and Steelers averaged 323,557 total viewers, with its 9 to 10 p.m. portion edging CBS’ season finale of Under the Dome by a score of 357,978 to 344,210. Football also outpointed Dome among 18-to-49-year-olds.

On Fox Sports Southwest, the Texas Rangers remained comatose down the stretch with their seventh consecutive loss, this time on the road to Tampa Bay. The game averaged 103,263 total viewers.

In the late afternoon Nielsens, WFAA8 continued to struggle with its new 4 p.m. local newscast. Week 2 began with another overall fourth place finish in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11’s news won the hour in total viewers while tripling the audience for WFAA8. NBC5’s news had the edge with 25-to-54-year-olds, almost quadrupling WFAA8’s numbers.

In Monday’s four-way local news derby results, CBS11 had the most total viewers at 10 p.m. and tied WFAA8 for the top spot among 25-to-54-year-olds.

Fox4 again swept the 6 a.m. competitions and added a 5 p.m. win in the 25-to-54 measurement. WFAA8 countered by running the table at 6 p.m. while CBS11 had the most total viewers at 5 p.m.

Email comments or questions to: unclebarky@verizon.net