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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 28-30) -- Cowboys-Eagles OT thriller dominates World Series but can't match season high

@unclebarkycom on Twitter
The Dallas Cowboys’ comeback overtime win against the visiting Philadelphia Eagles expectedly blunted the audience for Game 5 of the World Series Sunday night. Somewhat surprisingly, though, it did not draw the largest D-FW audience of the season.

Shown on NBC’s Sunday Night Football national stage, the Cowboys’ 29-23 victory upped their record to 6-1 and ran until 11:02 p.m. The game averaged 1,461,491 total viewers, falling short of both the Cowboys-Packers Game 6 on Fox (1,585,100) and the Cowboys-Bears Game 3 in prime-time on NBC (1,565,210).

Among advertiser-coveted 18-to-49-year-olds, Cowboys-Eagles averaged 644,627 viewers, second only to Cowboys-Bears (698,654).

Over on Fox, the Chicago Cubs won Game 5 of the World Series 3-2 to send it back to Cleveland. Stretching to 10:44 p.m., it averaged 356,284 total viewers and 150,734 in the 18-to-49 age range.

Saturday’s Game 4 of the World Series averaged 298,115 total viewers on Fox and was outdrawn by that afternoon’s Texas-Baylor thriller on ABC (312,657 viewers).

On Friday night, Fox’s Game 3 of the World Series led all TV attractions with 370,826 total viewers.

Here are Friday’s local news derby results on Day 2 of the November “sweeps” ratings period.

NBC5 won a downsized three-way 10 p.m. race in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 and 6 p.m. At 6 p.m., the Peacock prevailed by tissue paper-thin margins in total viewers over Fox4 and TEGNA8 while CBS11 was close behind but still fourth.

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