powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., March 18) -- 9-1-1 to the rescue for Fox while The Voice remains very much seen and heard

@unclebarkycom on Twitter
NBC’s latest two-hour dose of The Voice as usual led all Monday prime-timers in total D-FW viewers while 9-1-1- helped resuscitate Fox with its midseason return.

The Voice drew 246,026 viewers in pounding ABC’s competing two hours of American Idol (154,645). 9-1-1 pulled in 210,879 viewers in the 8 p.m. hour, tying Fox4’s following 9 p.m. local newscast for the runner-up spot in this measurement.

Among advertiser-coveted 18-to-49-year-olds, The Voice also ranked No. 1 with 60,384 viewers, just a smidge ahead of 9-1-1 (58,874). Fox4’s news then took the 9 p.m. hour with 55,855 viewers in this key demographic.

ABC’s 9 p.m. premiere of The Fix, created by former O.J. Simpson prosecutor Marcia Clark, had 126,527 total viewers, with 34,419 in the 18-to-49 realm. That ranked it last in its time slot among total viewers in the Big Four broadcast network universe and third with 18-to-49ers, ahead of CBS’ competing Bull.

Here are Monday’s four-way local news derby results.

NBC5 and WFAA8 tied for the most total viewers at 10 p.m. while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. and 5 p.m. competitions. WFAA8 had the most total viewers at 6 p.m., with Fox4 again tops among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net