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Local Nielsen ratings snapshot (Wed., March 20) -- Idol, CSI in drivers' seats

Fox and CBS again divided Wednesday’s prime-time spoils while their principal broadcast rivals ate table scraps.

American Idol’s two-hour performance edition paced the 7 to 9 p.m. D-FW Nielsens with 330,442 viewers. CBS made it a fairly close fight with 240,947 viewers for Survivor: Caramoan before rising to 323,557 for Criminal Minds.

CBS’ CSI: Crime Scene Investigation (261,600 viewers) then won the 9 p.m. hour on the same day its network announced a fall 2013 return for Season 14. Ted Danson and all of the principal cast members have re-upped with new contracts.

Idol and CSI also won their time slots with advertiser-prized 18-to-49-year-olds.

FX’s 9 p.m. episode of its critically acclaimed The Americans drew 61,958 viewers in that hour. Subsequent DVR viewership usually swells that figure by at least half.

In the local news derby results, CBS11 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. competitions while CBS11 enjoyed the rarefied air of two third-place finishes. At the bottom was WFAA8, which on Friday had finished first in both ratings measurements for the first time in 2013.

Fox4 also ran the table at 5 p.m. and added a 6 p.m. gold in the 25-to-54 demographic. CBS11 had the most viewers at 6 p.m.

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