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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 21-23)

The Cowboys' relatively easy win over San Francisco reigned over another Sunday dominated by pro football from noon to late night.

Fox's early afternoon festivities from Texas Stadium averaged a giant-sized 1,129,310 D-FW viewers from noon to 3:15 p.m. A big share of the audience then stayed with Fox's Giants-Cardinals followup act, which drew 837,018 viewers opposite CBS's throwaway game between the Raiders and Broncos (79,716 viewers).

In prime-time, NBC's Colts-Chargers matchup averaged 365,363 viewers in knocking off ABC's competing three-hour American Music Awards (292,292 viewers). From 7 to 9 p.m., Fox's two-hour 24: Redemption movie had 252,434 viewers.

College football controlled Saturday's prime-time Nielsens, although Oklahoma's massacre of previously unbeaten Texas Tech no doubt put a lid on the game's ratings potential. The 65-21 stomp averaged 305,578 total viewers, peaking between 7:45 and 8 p.m. with 352,079 before ratings deflation kicked in.

CBS routed competing networks on Friday night with a lineup of Ghost Whisperer (232,505 viewers), a rerun of its breakout new hit The Mentalist (305,578 viewers) and Numb3ers (279,006 viewers).

In Friday's local news derby, WFAA8 took the gold at 10 p.m. in total viewers, but fell to second behind CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again ran the table at 6 a.m., although its margin of victory over NBC5 in the 25-to-54 demo was a statistically insignificant two-one hundredths of a rating point (607 viewers). WFAA8 again ran third. And with just three weekdays remaining in the November "sweeps," it has scant hope of improving that position in either ratings measurement.

WFAA8 swept the 6 p.m. newscast competition, where it remains rock-solid. At 5 p.m., WFAA8 and Fox4 tied for first in total viewers, with WFAA8 winning among 25-to-54-year-olds.