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Local Nielsen ratings snapshot (Thurs., Sept. 15) -- season premiere of Thursday Night Football routs roster of reruns

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The new season launch of CBS’ Thursday Night Football didn’t exactly run up the score with the New York Jets’ high-scoring win over the Buffalo Bills.

But it didn’t take much with rival broadcast networks benching their starting lineups until the fall season officially starts next week.

TNF averaged 318,708 D-FW viewers and 168,312 in the advertiser-coveted 18-to-49-year-old demographic. That’s better than half the audience in the “desired” age range, which should make the NFL pretty happy. The NFL Network’s simulcast kicked in an extra 106,236 total viewers, with 73,041 in the 18-to-49 realm. That’s a significantly larger percentage than CBS had.

The loyal opposition was led by Fox4’s 9 p.m. local newscast, the only first-run attraction airing opposite TNF on the Big Four broadcast networks. The news drew 148,730 total viewers and 60,338 in the 18-to-49 age range.

Here are Thursday’s local news derby results.

NBC5 had the most total viewers at 10 p.m. in a downsized three-way race while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

The tables were turned at 6 a.m., with Fox4 drawing the most total viewers but NBC5 pulling in the most 25-to-54-year-olds.

NBC5 swept both the 5 and 6 p.m. competitions.

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