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Local Nielsen ratings snapshot (Mon., May 9) -- Stars vs. Rangers

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The Dallas Stars waged a fierce battle Monday night -- not only against the St. Louis Blues but opposite the Texas Rangers-Chicago White Sox game.

Running from 7:11 to 9:46 p.m. on cable’s still relatively obscure NBC Sports net, the Stars survived 3-2 to force a Game 7 in their 2nd round Stanley Cup playoff series.

The Rangers ran more than an hour deeper into the night, ending right around 11 p.m. with a 12-inning, 8-4 home loss on Fox Sports Southwest.

Stars-Blues averaged 169,978 D-FW viewers and 111,150 in the advertiser-prized 18-to-49-year-old demographic.

The Rangers drew 198,307 total viewers, with the numbers not surprisingly surging after the Stars game ended. But among 18-to-49-year-olds, the Rangers fell well short of the Stars with an average of 82,568 viewers.

The Stars’ numbers were season highs in both ratings measurements. And the percentage of 18-to-49-year-old viewers for the Stars is off the charts. A 50 percent or better haul of these “desirable” viewers is a very strong showing. About 65 percent of the Stars’ audience came from this motherlode demographic while the Rangers were well below 50 percent.

Over on the Big Four broadcast networks, NBC’s 7 to 9 p.m. edition of The Voice led all prime-time programming with 269,131 total viewers. But Fox4’s 9 p.m. local newscast had the most 18-to-49-year-olds with 92,095. So in the entire TV universe, the Stars-Blues matchup ranked as the overall top scorer in this key demographic.

Here are the four-way local news derby results for the eighth weekday of the May “sweeps” ratings period.

TEGNA8 ranked No. 1 in total viewers at 10 p.m. But in a tight four-way fight, Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to Fox4 in total viewers and NBC5 among 25-to-54-year-olds.

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