Local Nielsen ratings snapshot (Tues., Sept. 10) -- Arsenio hangs in but a tumble for WFAA8's new 4 p.m. newscast
09/11/13 12:34 PM
By ED BARK
@unclebarkycom on Twitter
It’s very early, and these things will shake out in time. That said, the Day 2 ratings for The Arsenio Hall Show are cause for smiles at CW33 while perhaps a very slight frown is in order at WFAA8 after its new 4 p.m. newscast fell pretty hard.
Arsenio, airing at 10 p.m., drew 61,958 D-FW viewers for Tuesday’s second outing, with 44,652 of them in the advertiser-prized 18-to-49 age range. That equalled the total viewers Nielsen number for Monday’s Day 1 while the 18-to-49 share jumped up from 35,083.
WFAA8’s second 4 p.m. local newscast, anchored by Jason Wheeler and Colleen Coyle, ran fourth in its time slot with 48,189 total viewers. That’s a drop from the opening day haul of 61,958 viewers. Among 25-to-54-year-olds (main advertiser target audience for news programming), News 8 at 4 dipped from 29,811 viewers to 5,962 in running a distant fourth behind competing programming on Fox4, NBC5 and CBS11.
NBC5’s well-established 4 p.m. newscast also registered big day-to-day drops in finishing an overall very close second in both ratings measurements to Fox4’s double-helping of Judge Judy. JJ had been an also-ran on Monday opposite the newscasts on NBC5 and WFAA8, and U.S. Open tennis coverage on CBS11. On Tuesday, CBS11’s regular 4 p.m. local news outdrew WFAA8’s while placing third in both key ratings measurements.
In prime-time, the second episode of NBC’s live, multi-night Million Second Quiz had 137,684 total viewers to finish second in the 7 p.m. hour behind CBS’ NCIS repeat (199,642 viewers). But the first hour of Fox’s SoYou Think You Can Dance ran first with 18-to-49-year-olds while Million Second Quiz dropped to third.
President Obama’s 8 p.m. address on Syria, carried by all of the Big Four broadcast networks, then skewed the rest of the night’s lineups. Over on Fox Sports Southwest, the Texas Rangers’ 5-4 home loss to Pittsburgh had a very modest-sized 110,147 total viewers. The Rangers rallied in the ninth to almost pull the game out, but the team’s late-season slump definitely isn’t helping FSS’s ratings picture.
Also in the cable universe, FX’s 9 p.m. Season 6 of premiere of Sons of Anarchy drew 123,916 total viewers, with an impressive 86,114 of them within the 18-to-49 motherlode.
In Tuesday’s four-way local news derby results, the 10 p.m. editions were a muddle due to various over-runs caused by the President’s speech. So we’ll leave them out.
At 6 a.m., Fox4 recorded a pair of dominating wins. WFAA8 ran the table at 6 p.m. while NBC5 and CBS11 tied for the most total viewers at 5 p.m. CBS11 had a rare first-place finish at 5 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
It’s very early, and these things will shake out in time. That said, the Day 2 ratings for The Arsenio Hall Show are cause for smiles at CW33 while perhaps a very slight frown is in order at WFAA8 after its new 4 p.m. newscast fell pretty hard.
Arsenio, airing at 10 p.m., drew 61,958 D-FW viewers for Tuesday’s second outing, with 44,652 of them in the advertiser-prized 18-to-49 age range. That equalled the total viewers Nielsen number for Monday’s Day 1 while the 18-to-49 share jumped up from 35,083.
WFAA8’s second 4 p.m. local newscast, anchored by Jason Wheeler and Colleen Coyle, ran fourth in its time slot with 48,189 total viewers. That’s a drop from the opening day haul of 61,958 viewers. Among 25-to-54-year-olds (main advertiser target audience for news programming), News 8 at 4 dipped from 29,811 viewers to 5,962 in running a distant fourth behind competing programming on Fox4, NBC5 and CBS11.
NBC5’s well-established 4 p.m. newscast also registered big day-to-day drops in finishing an overall very close second in both ratings measurements to Fox4’s double-helping of Judge Judy. JJ had been an also-ran on Monday opposite the newscasts on NBC5 and WFAA8, and U.S. Open tennis coverage on CBS11. On Tuesday, CBS11’s regular 4 p.m. local news outdrew WFAA8’s while placing third in both key ratings measurements.
In prime-time, the second episode of NBC’s live, multi-night Million Second Quiz had 137,684 total viewers to finish second in the 7 p.m. hour behind CBS’ NCIS repeat (199,642 viewers). But the first hour of Fox’s SoYou Think You Can Dance ran first with 18-to-49-year-olds while Million Second Quiz dropped to third.
President Obama’s 8 p.m. address on Syria, carried by all of the Big Four broadcast networks, then skewed the rest of the night’s lineups. Over on Fox Sports Southwest, the Texas Rangers’ 5-4 home loss to Pittsburgh had a very modest-sized 110,147 total viewers. The Rangers rallied in the ninth to almost pull the game out, but the team’s late-season slump definitely isn’t helping FSS’s ratings picture.
Also in the cable universe, FX’s 9 p.m. Season 6 of premiere of Sons of Anarchy drew 123,916 total viewers, with an impressive 86,114 of them within the 18-to-49 motherlode.
In Tuesday’s four-way local news derby results, the 10 p.m. editions were a muddle due to various over-runs caused by the President’s speech. So we’ll leave them out.
At 6 a.m., Fox4 recorded a pair of dominating wins. WFAA8 ran the table at 6 p.m. while NBC5 and CBS11 tied for the most total viewers at 5 p.m. CBS11 had a rare first-place finish at 5 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net