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Local Nielsen rating snapshot (Mon., Nov. 5) -- Tennessee twangs its magic twanger while Cowboys sink lower in standings, audience levels

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The Dallas Cowboys’ nationally televised 28-14 whipping at the hands of the visiting Tennessee Titans sent them reeling to a 3-5 record at the season’s halfway point.

Airing on both TEGNA8 and ESPN, the Monday Night Football game also put “America’s Team” further behind a ratings eight-ball this season.

Cowboys-Titans, which lasted less than three hours and ended at 10:10 p.m., averaged 695,901 D-FW viewers on TEGNA8 and 309,289 on ESPN for a not-so-grand total of 1,005,190. Last season’s Game 8, a 28-17 Cowboys win at Jerry’s Palace over the Kansas City Chiefs, pulled in 1,253,490 viewers. It aired on CBS as the network’s featured mid-afternoon to early evening game.

The advertiser-coveted 18-to-49-year-old haul also shrunk considerably, from 471,211 for Cowboys-Chiefs to 359,285 for Monday night’s collapse. TEGNA8 had 226,440 of those viewers, and ESPN, 132,845.

Fox’s 8 p.m. episode of 9-1-1 fared the best directly opposite Monday night’s Cowboys game, drawing 224,938 total viewers and 48,307 in the 18-to-49 realm. CBS’ 7 p.m. half-hour of The Neighborhood, which aired opposite just the first 15 minutes of Cowboys-Titans, performed a bit better overall with 18-to-49ers (51,326).

TEGNA8’s locally produced 6:30 p.m. Cowboys pre-game show, anchored by Dale Hansen, beat ESPN’s competing nationally aired show in total viewers, but lost among 18-to-49-year-olds. CBS11’s competing Wheel of Fortune outdrew both Cowboy warmups in total viewers.

Here are Monday’s local news derby results for the eighth weekday of the ongoing November “sweeps” ratings period.

NBC5 won a downsized three-way 10 p.m. competition in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 cruised as usual/always to dominant twin wins at 6 a.m. and also took the 5 and 6 p.m. golds in the 25-to-54 measurement.

NBC5 had the most total viewers at both 5 and 6 p.m.

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