powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., March 26) -- trading punches with Voice and NCIS

Tuesday’s one-hour performance edition of NBC’s The Voice ran head-on into CBS’ super-powered NCIS in Tuesday’s 7 p.m. hour. Both shows collected insurance claims.

NCIS ranked as the night’s overall most-watched show with 488,778 D-FW viewers while The Voice ranked a rock-solid second with 399,285.

Those finishes were reversed in a big way with advertiser-prized 18-to-49-year-olds. The Voice amassed 220,069 compared to 121,197 for NCIS, which usually wins in both measurements.

CBS’ NCIS: Los Angeles nipped ABC’s Dancing with the Stars results show at 8 p.m. by a score of 330,442 total viewers to 323,557. But Dancing had the most 18-to-49-year-olds.

ABC’s Body of Proof won the 9 p.m. hour in both ratings measurements, with 234,063 total viewers and 63,788 in the 18-to-49 motherlode.

ABC’s second installment of Splash took a ratings dive after a decent start last week. It ranked fourth at 7 p.m. in both total viewers and 18-to-49-year-olds. But NBC’s Smash, soon being transferred to Saturdays for its death knells, bottomed out even deeper. It had just 48,189 total viewers, with 12,758 in the 18-to-49 age range.

Over on TNT, the Dallas Mavericks’ late-starting gut-check overtime home win against the potent Clippers picked up ratings steam in late night. The 10:45 p.m. to midnight portion of the game averaged 103,263 total viewers.

KTXD-TV’s (Ch. 47) The Texas Daily also has showed some signs of life of late. Tuesday’s 6 p.m. live edition had 34,421 total viewers after inheriting 48,180 from a 5:30 p.m. rerun of The Rifleman.

D magazine’s 9 to 11 a.m. offerings on KTXD remain in a ratings coffin, though. Both D: The Broadcast and D Living logged their usual “hashmarks” (no measurable audience).

In Tuesday’s four-way local news derby results, WFAA8 topped the 10 p.m. Nielsens in total viewers while Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 remained dominant at 6 a.m. with twin wins and also won at 5 and 6 p.m. in the 25-to-54 demographic. CBS11 had the 6 p.m. gold in total viewers and NBC5 topped that measurement at 5 p.m.

Email comments or questions to: unclebarky@verizon.net