powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Mon., Jan. 12-15) -- foul weather friend for Fox4

@unclebarkycom on Twitter
It seldom if ever fails. Impending or ongoing bad weather is a boon for local newscast ratings.

Fox4’s 9 p.m. news felt the warmth Monday. The hour-long broadcast, with a heavy emphasis on imminent below-freezing temps and possible slip ’n’ slide roads, comfortably won its time slot with 320,495 D-FW viewers while also ranking as the most-watched program of the day.

The news likewise was Monday’s top draw among advertiser-prized 18-to-49-year-olds, with 109,221 viewers. ABC’s The Good Doctor, which usually dominates the 9 p.m. hour, settled for second with 249,274 total viewers and 87,377 in the 18-to-49 age range.

From 7 to 9 p.m., ABC’s The Bachelor prevailed with 170,930 total viewers and 78,015 in the 18-to-49 realm.

On to the weekend, where the ratings were dominated by Sunday’s jaw-dropping, Hail Mary playoff win by the Minnesota Vikings over the New Orleans Saints. Airing on Fox, the game averaged 918,751 total viewers and 252,629 in the 18-to-49 demographic.

CBS’ preceding Jacksonville Jaguars-Pittsburgh Steelers face-off pulled in 655,233 total viewers and 224,683 of the 18-to-49 persuasion.

On Saturday, NBC’s mid-afternoon/early evening Philadelphia Eagles-Atlanta Falcons matchup had 591,134 total viewers and 187,2365 within the 18-to-49 motherlode.

The CBS nightcap, with the New England Patriots routing the Tennessee Titans, was the weekend’s lowest overall scorer with 548,402 total viewers. But it drew more 18-to-49-year-olds -- 205,960 -- than Eagles-Falcons.

Friday’s prime-time parade was led by CBS’ Blue Bloods in total viewers (284,884) and NBC’s Dateline among 18-to-49-year-olds (40,568).

Here are the four-way local news derby results for Friday and Monday.

Friday -- CBS11 ended its latest lengthy drought with a 10 p.m. win in total viewers while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 did the same at 5 p.m.

The 6 p.m. golds went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.

Monday -- TEGNA8 took the top spot in total viewers at 10 p.m., but Fox4 again prevailed among 25-to-54-year-olds.

Fox4 as usual ran the table at 6 a.m. and NBC5 repeated its twin wins at 5 p.m.

TEGNA8 drew the most total viewers at 6 p.m., and Fox4 won with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net