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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 19-21) -- boinked field goal sends Cowboys down for two counts

@unclebarkycom on Twitter
The Dallas Cowboys’ continued inability to win on the road hit new levels of frustration Sunday when a tying field goal attempt clanked off the left upright after refs assessed a highly questionable illegal motion penalty against the team’s center.

It resulted in a 20-17 road loss to the Washington Redskins and also blew a chance to move into first place in the NFC East. The ratings were a downer, too.

Last year’s regular season Game 7 on Fox, a 33-19 Cowboys victory at Washington, averaged 1,289,100 D-FW viewers and 514,899 within the advertiser-coveted 18-to-49-year-old age range.

This year’s Game 7, in which CBS got a Cowboys-Redskins face-off for the first time since 1993, dipped to 1,145,776 total viewers, with 422,688 in the 18-to-49 realm.

In prime-time, NBC’s Sunday Night Football matchup of the Kansas City Chiefs and Cincinnati Bengals ranked second for the day with 400,670 total viewers in outpointing Fox’s early afternoon game between the Carolina Panthers and Philadelphia Eagles (365,524). Sunday’s prime-time bottom-feeder among the Big Four broadcast networks, ABC’s 9 p.m. edition of The Alec Baldwin Show, had a measly 35,147 total viewers.

On Saturday night, the Dallas Mavericks and star rookie Luka Doncic made their home court debuts in a high-scoring thriller that ended with the Mavs edging the Minnesota Timberwolves. Alas, just 49,205 total viewers tuned in, with 21,134 in the 18-to-49 motherlode.

Meanwhile, the sad state of Major League Baseball’s post-season playoffs was underscored by the puny audience for Game 7 of the NLCS between the Los Angeles Dodgers and Milwaukee Brewers. Shunned by the Fox broadcast network and relegated to its cable alternative, FS1, the game averaged just 98,410 total viewers and 18,115 within the 18-to-49 age range.

The night’s biggest scorer, ABC’s competing Purdue-Ohio State game, drew 140,586 total viewers and 39,250 in the 18-to-49 demographic. Fox’s prime-time Oregon-Washington State game also drew more 18-to-49ers than Dodgers-Brewers.

On Friday, the prime-time leaders were Fox’s 7 p.m. episode of Last Man Standing in total viewers (238,996) and the network’s following The Cool Kids among 18-to-49-year-olds (54,346).

Here are Friday’s local news derby results.

Two stations split all the spoils. Fox4 swept the 6 a.m. competitions in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming) and NBC5 did likewise at 6 p.m.

The Peacock had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds. It was the same outcome at 5 p.m., with NBC5 first in total viewers and Fox4 on top with 25-to-54-year-olds.

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