powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., July 2 - Tues., July 10) -- National League dominates, as does the All-Star game itself

The National League ran up the score early while baseball's annual All-Star game did likewise against all competing programming Tuesday night.

Running from 7:18 to 10:17 p.m. on Fox, the NL's 8-0 blowout of the AL averaged 426,768 total viewers, with 208,150 of them in the advertiser-prized 18-to-49-year-old range.

A closer game likely would have meant an audience approaching a half-million, though. The final full 15-minute increment of the game, from 10 to 10:15 p.m., fell to 304,835 total viewers, with 131,294 in the 18-to-49 demographic. The audience steadily declined from 9 p.m. until the final out.

Tuesday's most-watched competing prime-time program, CBS' NCIS repeat, averaged 189,675 viewers in the 7 p.m. hour. ABC's premiere of the unscripted NY Med had 128,708 viewers from 9 to 10 p.m.

In chronological order, we now go to the weekday local news derby results.

Monday, July 2 -- NBC5 swept the 10 p.m. competitions, winning in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

The Peacock and Fox tied for first at 6 a.m. in total viewers while WFAA8 was tops with 25-to-54-year-olds.

Fox4 ran the table at 5 p.m. and added a 6 p.m. win with 25-to-54-year-olds. WFAA8 won at 6 p.m. in total viewers.

Tuesday, July 3 -- WFAA8 had a big day, sweeping the 6 a.m. and 6 and 10 p.m. races. Fox4 took both of the 5 p.m. golds.

Wednesday, July 4 -- All four stations took holiday knees, which means the newscast numbers essentially don't count. But WFAA8 had the biggest prime-time audience with a locally produced 9 p.m. Fair Park fireworks special that drew 155,804 viewers. TNT aired a new episode of Dallas at 8 p.m. after a preceding "marathon" of repeats. It recorded the smallest D-FW audience to date -- 128,708 total viewers.

Thursday, July 5 -- WFAA8 ran the table at both 6 a.m. and 10 p.m. while adding a 6 p.m. win in total viewers. NBC5 ran first at 5 p.m. in total viewers, with Fox4 taking the 5 and 6 p.m. golds in the 25-to-54 demographic.

Friday, July 6 -- WFAA8 again swept the 10 p.m. proceedings while Fox4 and NBC5 tied for first at 6 a.m. in both measurements. WFAA8 was a close third in each of the early morning tussles and won in total viewers at both 5 and 6 p.m. The 25-to-54 golds at those hours respectively went to Fox4 and NBC5.

Monday, July 9 -- The 10 p.m. firsts were split between WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.

WFAA8 ran first at 6 a.m. in total viewers while NBC5 topped the 25-to-54 charts. Fox4 and WFAA8 tied for first at 5 p.m. in total viewers but WFAA8 otherwise swept the early evening races.

Tuesday, July 10 -- WFAA8 dominated a downsized three-way 10 p.m. competition with runaway wins in both ratings measurements. Fox4 answered with twin wins at 6 a.m.

WFAA8 won at both 5 and 6 p.m. in total viewers. Fox took the 25-to-54 gold at 5 p.m. while tying WFAA8 for the top spot at 6 p.m.

For those keeping score, this entire period came and went without CBS11 recording a single win in the four major local news face-offs. Even worse, the station's remodeled early news program lost as often as not in the 25-to-54 demographic to CW33's comedy-infused Eye Opener.

The Tuesday, July 10th results were pretty typical, with Eye Openerrunning fourth ahead of CBS11 in both the 5 and 6 a.m. hours.