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Local Nielsen ratings snapshot (Thurs.-Mon., Nov. 8-12) -- Cowboying up in catchup round

@unclebarkycom on Twitter
The Dallas Cowboys’ upset 27-20 road win at Philadelphia on NBC’s Sunday Night Football gave them a ratings booster shot compared to last year’s Game 9, where they started a three-game losing streak that killed their season.

Cowboys-Eagles averaged 1,180,922 D-FW viewers, with 437,784 in the advertiser-coveted 18-to-49-year-old age range. Last year’s Game 9, a 27-7 road loss to the Atlanta Falcons on Fox, had 1,082,559 total viewers and 393,196 in the 18-to-49 realm.

Sunday’s runner-up NFL attraction, CBS’ mid-afternoon/early evening Los Angeles Rams-Seattle Seahawks game, averaged 492,051 total viewers.

Monday’s prime-time Nielsens were paced by NBC’s 7 to 9 p.m. edition of The Voice, which edged ESPN’s Monday Night Football (Giants vs. 49ers) by a score of 281,172 total viewers to 267,113. But MNF won easily with 18-to-49ers, drawing 99,634 while Fox4’s 9 p.m. local newscast ranked second for the night with 66,422.

On Saturday, Fox’s prime-time Texas-Texas Tech game led the college football parade with 267,113 total viewers. ABC’s afternoon Oklahoma-Oklahoma State game took the second spot with 210,879 viewers. Both were high-scoring epitomes of pinball football.

Friday’s top prime-time attraction in total viewers as usual was CBS’ 9 p.m. episode of Blue Bloods with 238,996. But NBC’s 8 p.m. hour of Midnight, Texas cashed in with 18-to-49-year-olds, comfortably leading the pack with 42,269.

Fox’s Thursday Night Football, in which the Pittsburgh Steelers clubbed the visiting Carolina Panthers, ranked first in both ratings measurements with 302,260 total viewers and 105,672 in the 18-to-49 motherlode. This doesn’t include the NFL Net’s simulcast numbers.

Here are the local news derby results for the 11th, 12th and 13th weekdays of the November “sweeps” ratings period, which ends next week on Thanksgiving eve.

Thursday -- TEGNA8 and CBS11 tied for the most total viewers at 10 p.m. in a downsized three-way race, but TEGNA8 won outright with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. while NBC5 drew the most total viewers at both 5 and 6 p.m. Fox4 and the Peacock shared the 25-to-54 lead at 5 p.m., with Fox4 alone on top at 6 p.m.

Friday -- CBS11 swept the 10 p.m. competitions while Fox4 and NBC5 respectively enjoyed twin wins at 6 a.m. and 6 p.m. The 5 p.m. golds went to TEGNA8 in total viewers and NBC5 in the 25-to-54 demographic.

Monday -- CBS11 stayed strong at 10 p.m. with another win in total viewers, and has a legitimate chance to pull off an upset sweeps win in this measurement. Fox4 led among 25-to-54-year-olds.

Fox4 again cruised at 6 a.m., where it remains unbeaten in both ratings measurements since starting an unprecedented winning streak way back on March 31st. Fox4 also had the most 25-to-54-year-olds at 5 and 6 p.m.

TEGNA8 won in total viewers at 5 p.m. and shared the lead with NBC5 in the 6 p.m. total viewers race.

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