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Local Nielsen ratings snapshot (Tues., Jan. 23) -- CBS draws the crowd; NBC gets the "right" crowd

@unclebarkycom on Twitter
CBS’ Tuesday night mainstays ruled in total D-FW viewers while NBC’s competing trio flexed their advertiser-prized demographics.

NCIS topped all TV attractions with 363,227 viewers before CBS’ following Bull (299,128) and NCIS: New Orleans (249,274) also locked in the most eyeballs.

But among Madison Avenue’s coveted 18-to-49-year-olds, the Peacock won from start to finish with Ellen’s Game of Games (49,930), This Is Us (118,583) and Chicago Med (56,171).

In contrast, ABC had prime-time’s overall loss leader among the Big Four broadcast networks. Its 9 p.m. edition of The Match Game failed to fill in any blanks with just 49,855 total viewers. But Match Game did manage to edge NCIS: New Orleans among 18-to-49-year-olds.

And now for Tuesday’s local news derby results.

CBS11 made an uncommon appearance in the winner’s circle by leading at 10 p.m. in total viewers. NBC5 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions to continue its long winning streak. At 6 p.m., TEGNA8 drew the most total viewers while Fox4 won among 25-to-54-year-olds.

NBC5 had the most total viewers at 5 p.m. and shared the 25-to-54 spoils with Fox4.

Also of note: TEGNA8’s determinedly social media-centric Daybreak lately has been dislodging NBC5 for the runner-up spot at 6 a.m. among 25-to-54-year-olds. A heavy emphasis on “trending” Twitter, Facebook and Instagram posts, aided/abetted by three young women hired in recent months to join holdover anchor Ron Corning, perhaps is starting to pay at least short-term dividends.

It’s quite another story at 4 p.m., where NBC5 dominates the three competing, hour-long newscasts among 25-to-54-year-olds while TEGNA8 barely registers. One obvious problem: TEGNA8’s corporate owner, TEGNA, Inc., has done a horrible job of providing any lead-in help at all from 2:30 to 4 p.m. In Tuesday’s Nielsens, the lineup of Sister Circle, Daily Blast and Inside Edition registered “hashmarks” (no measurable audience) in the 25-to-54-year-old demographic. This happens with some regularity.

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