powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., July 24) -- Rangers, Fox4 9 p.m. news are heaviest hitters

The Rangers' bats again were mostly silent in Tuesday's 2-1 home loss to the Red Sox. Still, they out-scored almost everyone in the D-FW Nielsen ratings.

The 9 to 10 p.m. portion of the game ran into strong opposition from Fox4's local newscast, though. They tied for first during that hour with 284,512 viewers apiece while the Rangers prevailed by a small margin with advertiser-favored 18-to-49-year-olds.

Fox4's news featured a live media conference by Dallas police chief David Brown in connection with the fatal police shooting of a 31-year-old South Dallas man with a long arrest record. An angry crowd earlier had gathered at the scene, prompting Fox4, NBC5 and WFAA8 to preempt their 6:30 p.m. entertainment rag mags for continuous live coverage while CBS11 went to the early stages of Wheel of Fortune before bailing out and resuming its live news reports.

The full Rangers game, which stretched until 10:30 p.m., averaged 270,964 total viewers, making it Tuesday's second most-watched TV attraction behind Fox4's one-hour 9 p.m. news.

NBC's 7 to 9 p.m. edition of America's Got Talent also scored well with 250,642 viewers to rank as the day's No. 3 ratings draw. The Peacock's Love in the Wild then plunged to 81,289 viewers.

In the four-way local news derby results, WFAA8 ranked first at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 nipped Fox4 by a sub-smidgen in total viewers at 6 a.m., with the two stations tying for first in the 25-to-54 demographic.

The 5 and 6 p.m. crowns also were split. At the later hour, NBC5 had the most total viewers while Fox4 was tops with 25-to-54-year-olds. The 5 p.m. wins went to Fox4 in total viewers and WFAA8 in the 25-to-54 measurement.