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Local Nielsen ratings snapshot (Fri.-Sun., Dec. 9-11) -- giant numbers, Giants win


No jolly ho ho ho for Rob Ryan after his defense again falls apart. Photo: Ed Bark

By ED BARK
Losing on NBC's Sunday Night Football -- before bigger than usual D-FW crowds -- has become a tradition for the Dallas Cowboys.

The team's latest 4th quarter collapse, which led to a 37-34 New York Giants win at Jerry's Palace, marked the sixth straight SNF defeat for Dallas. This one stretched until just before 11 p.m. and averaged 1,591,914 viewers locally. That's just a few smidges shy of the season record to date -- 1,634,465 viewers for the Sept. 11th SNF opener against the Jets.

Cowboys-Giants peaked at 1,693,525 viewers for the closing 15-minute increment, in which "iced" kicker Dan Bailey had a game-tying 47-yard field goal blocked to end matters.

Earlier Sunday on CBS, the Green Bay Packers improved their record to 13-0 with a rout of Oakland. It averaged a nice-sized 541,928 viewers after the earlier CBS game -- Houston vs. Cincinnati -- drew 298,060. Fox's early Sunday game, the Saints vs. the Titans, had 379,350 viewers.

Saturday's most-watched prime-time attraction was ABC's two-hour Republican presidential candidate debate, the 2,867th in a continuing series. It drew 196,449 viewers.

On Friday, local viewers gave a frosty reception to a half-hour edition of the syndicated Extra, which was taped earlier that day in Dallas for a 6:30 p.m. airing on NBC5. It had a paltry 60,967 viewers, well less than one-third the crowd for CBS11's competing Wheel of Fortune (209,997 viewers) and less than half as many as WFAA8's Entertainment Tonight (121,934). But Wheel fell hard to fourth among advertiser-coveted 18-to-49-year-olds, with Extra inching up to third behind fellow rag mags Access Hollywood (on Fox4) and ET.

Friday's local news derby proceedings had at least one lollipop for each of D-FW's four major TV news providers.

CBS11 nipped NBC5 for first place in total viewers at 10 p.m., but the Peacock ran solidly on top with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. competitions in dominant fashion and added a 5 p.m. win in total viewers.

CBS11 ran first at 6 p.m. in total viewers, but WFAA8 took both early evening news golds in the 25-to-54 demographic.