powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon.-Wed., Aug. 5-7) -- The Hills are alive

@unclebarkycom on Twitter
Fox’s Beverly Hills, 90210 reboot, now known as BH90210, performed solidly with its Wednesday premiere, but without setting anything on fire.

Fox’s preceding Masterchef ranked as the night’s top D-FW attraction in both total viewers (196,820) and in the key advertiser-prized 18-to-49-year-old demographic (78,499).

BH90210 then drooped in the 8 p.m. hour, but still easily won its time slot with 140,586 total viewers and 69,442 in the 18-to-49 age range. The number of 18-to-49ers is particularly impressive. Many of them weren’t born yet -- or weren’t allowed to watch -- when the original first made the scene in 1990.

Fox4’s 9 p.m. local newscast then made it a clean sweep with a time slot-winning 182,762 total viewers and 48,307 within the 18-to-49 realm.

In Tuesday’s prime-time festivities, NBC’s 7 to 9 p.m. edition of America’s Got Talent crunched all comers in total viewers (309,289) while also comfortably beating all TV attractions in the 18-to-49 demographic (81,518). The Peacock’s new Bring the Funny also fared well with 18-to-49ers, drawing 66,422 to top the 9 p.m. hour.

The Monday night Nielsens were led by Fox4’s 9 p.m. news in both total viewers (154,645) and with 18-to-49-year-olds (57,365). In the 7 to 9 p.m. slot, ABC’s Bachelor in Paradise ranked an overall solid second for the night with 54,346 viewers of the 18-to-49 persuasion.

OK, here are the Monday-Wednesday local news derby results.

Monday -- WFAA8 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. while NBC5 ranked No. 1 in total viewers at both 5 and 6 p.m. Among 25-to-54-year-olds, Fox4 won at 5 p.m. and the Peacock and WFAA8 tied for the 6 p.m. lead.

Tuesday -- WFAA8 again won in total viewers at 10 p.m., but Fox4 took the 25-to-54 crown.

Fox4 again swept the 6 a.m. races while NBC5 had a doubleheader win at 5 p.m. The Peacock and WFAA8 shared the 6 p.m. lead in total viewers, with Fox4 tops among 25-to-54-year-olds.

Wednesday -- WFAA8 led for a fourth straight weekday in total viewers while Fox4 and NBC5 tied for first among 25-to-54-year-olds.

Fox4 ran the table at both 6 a.m. and 5 p.m. NBC5 led in total viewers at 6 p.m. and shared the 25-to-54 lead with Fox4.

OF NOTE: Fox4 has reasserted its dominance at 6 a.m. while at the same time WFAA8 is starting to fall off the pace.

The new station with momentum is NBC5, which ran second on Monday, Tuesday and Wednesday in both total viewers and with 25-to-54-year-olds.

WFAA8’s turbulent Daybreak, where co-anchor Ron Corning left in March and traffic anchor Demetria Obilor has an announced departure at the end of October, ran last in total viewers on Monday (behind even CBS11) and third on Tuesday and Wednesday. Among 25-to-54-year-olds, the audience demographic that all four stations bank heavily on, WFAA8 languished in third place on all three days -- behind NBC5 and its relatively new woman news anchor team of veteran Deborah Ferguson and the newly installed Laura Harris. The show previously had been in a deep ratings slump.

NBC5 is hoping to counter Daybreak’s longstanding #IAmUp hashtag with an aggressive “Tell Me Something Good” campaign. A fuller picture of whether that’s really working will emerge when school reopens and viewing levels correspondingly go up. But in the last two weeks, NBC5 is the station with some early morning pop while Daybreak and its heavy doses of social media content struggles to stay in the picture.

Email comments or questions to: unclebarky@verizon.net