powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Thurs., July 18) -- Big Brother paces dominant night for CBS

By ED BARK
@unclebarkycom
Showing no signs of wearing out, Big Brother again ranked as Thursday’s top network draw while leading CBS to a prime-time sweep in total viewers.

The weekly BB eviction episode drew 185,873 D-FW viewers in the 8 p.m. hour, with 111,629 of them in the advertiser-coveted 18-to-49 demographic.

CBS’ repeats of The Big Bang Theory, Two and a Half Men and Elementary likewise won their time slots in total viewers. Big Bang also had the most 18-to-49-year-olds from 7 to 7:30 p.m. while Two and a Half Men tied ABC’s second half-hour of Wipeout. At 9 p.m., Elementary ran third with 18-to-49-year-olds behind Fox4’s front-running local newscast and ABC’s Rookie Blue.

NBC’s second episode of Hollywood Game Night had a rough night with fourth place finishes in both ratings measurements. Only 15,947 viewers in the 18-to-49 age range bothered to watch.

In Thursday’s local news derby results, WFAA8 won at 6 and 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station also notched a 5 p.m. first in total viewers.

Fox4 as usual swept the 6 a.m. Nielsens and added a 5 p.m. win among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net