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Andrea Parquet-Taylor rises to vice president/station manager at CBS11/TXA21

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Incumbent news director Andrea Parquet-Taylor has been promoted to the position of vice president and station manager of CBS11 and its sister station, TXA21.

The announcement came Monday from CBS Television Stations president Peter Dunn and CBS11/TXA21 president and general manager Gary Schneider, to whom Parquet-Taylor will report. Her successor as news director will be announced later. Parquet-Taylor assumed that position in February 2017, when she arrived from WNCN-TV in Raleigh-Durham, NC.

The position of vice president/station manager had been vacant since 2010, when Schenider held it before being elevated to his current title. Parquet-Taylor will be the highest-ranking African-American woman executive in the history of D-FW television.

“Andrea has impressed us from Day One,” Schneider said in a statement. “As our news director, her poise, leadership and decision-making skills have been outstanding. It is clear that she has a lot more to offer as a leader, beyond the newsroom, and I am excited to see her take on this much bigger role at our stations.”

Parquet-Taylor said she “will miss being with my friends and colleagues in the newsroom on a full-time basis, but I am really happy to continue to be under the same roof with them while venturing into new areas.”

She is a graduate of Michigan State University with a bachelor’s degree in communications arts and sciences.

CBS11 still has much work in the D-FW newscast ratings, where it went winless during the May “sweeps” in the four major competitions at 6 a.m. and at 5, 6 and 10 p.m. But the station did show some year-to-year audience gains, particularly at 5 and 6 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming).

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