Local Nielsen ratings snapshot (Tues., Feb. 11) -- Olympics roll again against token resistance
02/12/14 12:17 PM
By ED BARK
@unclebarkycom on Twitter
Opposite wall-to-wall repeats on CBS and mostly reruns on ABC, NBC’s sixth night of Winter Olympics coverage skated to runaway ratings gold Tuesday.
The Peacock averaged 553,901 D-FW viewers from 7 to 10:30 p.m., with skateboarder Shaun White’s failed attempt to three-peat in the half-pipe serving as the featured attraction. The closest competing prime-time attraction, CBS’ 7 p.m. NCIS reprise, drew 191,735 viewers.
The Olympics also soared among advertiser-prized 18-to-49-year-olds, drawing 267,049. Fox’s new 8 p.m. episode of New Girl took the silver with 71,647 viewers in this key demographic. Fox was the only Big Four broadcast network to offer all new programming against the Olympics. That included a one-hour season -- and possible series finale of Dads.
In Tuesday’s local news derby results, WFAA8 took the gold in total viewers in a downsized 10 p.m. race. But Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m., with NBC5 a solid second in both ratings measurements. The Peacock swept the 5 p.m. Nielsens and added a 6 p.m. win in total viewers. WFAA8 had the most 25-to-54-year-olds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Opposite wall-to-wall repeats on CBS and mostly reruns on ABC, NBC’s sixth night of Winter Olympics coverage skated to runaway ratings gold Tuesday.
The Peacock averaged 553,901 D-FW viewers from 7 to 10:30 p.m., with skateboarder Shaun White’s failed attempt to three-peat in the half-pipe serving as the featured attraction. The closest competing prime-time attraction, CBS’ 7 p.m. NCIS reprise, drew 191,735 viewers.
The Olympics also soared among advertiser-prized 18-to-49-year-olds, drawing 267,049. Fox’s new 8 p.m. episode of New Girl took the silver with 71,647 viewers in this key demographic. Fox was the only Big Four broadcast network to offer all new programming against the Olympics. That included a one-hour season -- and possible series finale of Dads.
In Tuesday’s local news derby results, WFAA8 took the gold in total viewers in a downsized 10 p.m. race. But Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again ran the table at 6 a.m., with NBC5 a solid second in both ratings measurements. The Peacock swept the 5 p.m. Nielsens and added a 6 p.m. win in total viewers. WFAA8 had the most 25-to-54-year-olds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net