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"Real Stories. Real People. Real Coverage" (For Real?)

The February "sweeps" ratings period must be just around the bend.

And in fact it is, starting Thursday, Feb. 2nd and running through Feb. 29th. So CBS11 is beating the drums -- literally -- on behalf of "Stories You Won't See Anywhere Else."

What's more, they're "Real Stories." About "Real People." Which all adds up to "Real Coverage." You know, not like those other pretenders.

The below promo is on behalf of CBS11's 10 p.m. newscasts, which again will go against arch rival and reigning champ WFAA8's nightly editions. Another tight race is expected between the two of them, particularly in the total viewers measurement. WFAA8 won in the November sweeps by a dinky 4,810 total viewers but enjoyed a wider margin with 25-to-54-year-olds, the main advertiser target audience for news programming.

A year ago in February, CBS11 narrowly ran first at 10 p.m. in both of those key measurements. Here's the station's newest come-on: