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Local Nielsen ratings snapshot (Tues., May 10) -- bombs away for ABC's Battlebots

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ABC came close to achieving the near-impossible Wednesday -- “hashmarks” (no measurable audience) for a prime-time program among advertiser-prized 18-to-49-year-olds.

This happens frequently in the cable universe, but has been a nigh to impossible feat among the Big Four broadcast networks. But Battlebots: The Gears Awaken almost cut that cheese in the 9 p.m. hour, barely registering with 3,176 D-FW viewers within the 18-to-49 demographic in a market of 3,175,682.

In contrast, Fox4’s competing local newscast won at 9 p.m. with 69,865 viewers in the 18-to-49 realm although the overall winner was TNT’s closing portion plus post-game coverage of the Oklahoma City Thunder-San Antonio Spurs second round playoff matchup (130,204).

In total viewers, CBS’ 7 to 9 p.m. episodes of NCIS and NCIS: New Orleans won those hours with respective hauls of 339,955 and 311,626. NBC’s Chicago Fire was tops at 9 p.m. with 240,802 total viewers. The 7 to 9 p.m. golds among 18-to-49-year-olds went to NBC’s The Voice (98,447) and Chicago Med (73,041), although the 8 to 9 p.m. portion of Thunder-Spurs won overall with 107,974 viewers in this richer revenue demographic.

Here are the local news derby results for the ninth weekday of the May ratings “sweeps.”

CBS11 finally notched its first “sweeps” win in any of the four time periods by nipping NBC5 for the most total viewers at 10 p.m. Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the table at 6 a.m. and NBC5 came up big in the early evening with sweeps of the 5 and 6 p.m. competitions.

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