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Local Nielsen ratings snapshot (Wed., March 14) -- X-Files reboot winding down as season's biggest bomb

@unclebarkycom on Twitter
X marks the spot -- where virtually no one watches.

Fox’s penultimate episode of The X-Files dug another prime-time mega-hole Wednesday before the network’s 9-1-1 again came to the rescue.

Co-star Gillian Anderson emphatically has said she’s done playing Dana Scully after this latest X-Files reboot finally grinds to a halt next week. Not that she’d be asked again. At the prices Fox must be paying, this has become the biggest ripoff since Justin Timberlake aided and abetted Janet Jackson’s Super Bowl wardrobe malfunction.

X-Files again ran a distant last in the Big Four broadcast network universe, drawing just 46,294 D-FW viewers and a sub-piddling 2,809 in the advertiser-coveted 18-to-49-year-old demographic. In contrast, CBS’ Survivor won the 7 p.m. hour with 192,270 total viewers and 59,291 in the 18-to-49 age range.

Inheriting next to nothing, a new episode of Fox’s midseason hit 9-1-1 then rocketed to 256,396 total viewers to easily win the 8 p.m. hour in that measurement. Among 18-to-49-year-olds, 9-1-1 vaulted to 46,809 viewers, more than 16 times the audience for The X-Files. But NBC’s competing Law & Order: SVU won from 8 to 9 p.m. with 59,291 viewers in this prized demographic.

At 9 p.m., Fox4’s local newscast and NBC’s Chicago P.D. tied for the most total viewers with 192,297 apiece. The 18-to-49 firsts at that hour were shared by Chicago P.D. and CBS’ Criminal Minds (40,568 viewers each).

Here are Wednesday’s local news derby results.

CBS11’s 10 p.m. newscast won for the third time in the last four weekdays in total viewers. It’s the best sustained showing by the station in recent memory. Fox4 otherwise won by a wide margin among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. while also taking the 25-to-54 golds at 5 and 6 p.m. NBC5 drew the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.

LOCAL TV NEWS NOTE: -- David Duitch is ping-ponging back to TV news after six years with The Dallas Morning News as editor of dallasnews.com and lately as director of video.

Fort Worth-based NBC5 announced Thursday that Duitch will be the station’s executive producer of special projects. He joined The Dallas Morning News, which has a content sharing partnership with NBC5, after four years as news director at KDAF-TV (Ch. 33). Duitch also has been in news management at WFAA-TV and KDFW-TV, now branded as Fox4.

NBC5 vice president of news Mark Ginther said Duitch will oversee the station’s special projects unit, newly dubbed Responds, as well as the Sunday Lone Star Politics program, awards and the ongoing partnership with The Dallas Morning News.

Duitch had an oft-wild ride at KDAF-TV, where he presided over a total remake of the news product while hiring and firing dozens of on-camera staffers. He then joined The Dallas Morning News in July 2012.

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