powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Sept. 6-8) -- Cowboys spank Giants, blow past last year's season opener numbers

@unclebarkycom on Twitter
The Dallas Cowboys’ 35-17 demolition of the visiting New York Giants kicked off their 2019 season and jump-started the ratings compared to last year’s dismal debut.

Airing from mid-afternoon to early evening on Fox, Cowboys-Giants averaged 1,377,743 D-FW viewers and 564,590 in the advertiser-coveted 18-to-49-year-old age range.

It’s a significant bump from last September’s 16-8 road loss at Carolina, which drew 1,132,414 total viewers and 483,693 in the 18-to-49 realm. That one also aired on Fox.

Two seasons ago, though, the Cowboys’ 19-3 Game One domination of the Giants easily exceeded both of these games with 1,635,998 total viewers and 715,183 of the 18-to-49 persuasion. Playing on NBC’s Sunday Night Football main stage always helps in the ratings game.

This season’s first SNF attraction, the New England Patriots vs the Pittsburgh Paper Dolls (Steelers), was hurt by the defending Super Bowl champion’s utter domination in a 33-3 blowout that wasn’t that close. Ratings sagged as the night wore on, leaving New England-Pittsburgh with an overall average of 562,344 total viewers and 289,843 in the 18-to-49 motherlode.

The least-watched NFL opener of the day, CBS’s early afternoon presentation of the Kansas City Chiefs-Jacksonville Jaguars game, had 281,172 total viewers.

On Saturday night, ABC let loose with the marquee college football game of the day, LSU vs Texas. The Tigers’ 45-38 win over the Longhorns in Austin ran until 10:30 p.m. and pulled in 492,051 total viewers. That fell well short of NBC’s Thursday night NFL kickoff game in which the Green Bay Packers prevailed 10-3 over the Chicago Bears. Despite the lack of offensive fireworks, Packers-Bears drew 625,608 total viewers.

Earlier Saturday on ABC, No. 1-ranked Clemson’s 24-10 win over Texas A&M averaged 344,436 total viewers.

Friday’s prime-time entertainment menu went uneaten in comparison to pro or college football. The top draw in total viewers, CBS’ 7 p.m. repeat of Hawaii Five-0, had 119,498 of ‘em while NBC’s two-hour American Ninja Warrior reprise led among 18-to-49ers (27,173).

Here are Friday’s local news derby results.

WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 likewise swept the 6 a.m. competitions. At 6 p.m., WFAA8 led in total viewers while sharing the 25-to-54 top spot with Fox4.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net