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Local Nielsen ratings snapshot (Thurs., June 25) -- feeling a draft

@unclebarkycom on Twitter
The NBA isn’t the NFL when it comes to audience levels for its annual draft.

It stretched all the way until 10:20 p.m. Thursday, averaging 69,740 D-FW viewers. But as with the NBA Finals, more than half of that audience was drawn from among advertiser-prized 18-to-49-year-olds. In that key demographic, it added up to 40,999 viewers.

The peak audience in total viewers -- 104,610 -- came during the 8:45 to 9 p.m. segment. Among 18-to-49-year-olds, a high of 66,230 viewers tuned in during the 6:45 to 7 p.m. increment.

Over in the broadcast network universe, CBS’ two-hour Season 3 premiere of Under the Dome drew 125,542 total viewers, but just 34,692 in the 18-to-49 age range.

Dome beat all competing Big 4 broadcast network programming in the 8 to 9 p.m. hour in total viewers. It fell to third from 9 to 10 p.m. behind Fox4’s local newscast and ABC’s sixth season launch of Rookie Blue. In the 18-to-49 measurement, Dome ran behind Fox’s Wayward Pines in its first hour and Fox4’s news in the 9 to 10 p.m. segment.

CBS did better in both ratings measurements with a 7 p.m. episode of Big Brother, which won its time slot in both total viewers (160,402) and 18-to-49-year-olds (94,614). Fox’s 7 p.m. premiere of the game show Boom! ran third in that hour in total viewers (132,506) and second with 18-to-49-year-olds (56,768).

ABC’s new The Astronaut Wives Club had a rough second outing, running fourth at 7 p.m. in both total viewers and 18-to-49-year-olds. It wasn’t that far out of first place in total viewers but got drubbed in the 18-to-49 demographic.

Here are Thursday’s four-way local news derby results.

Fox4 continued a strong early summer run at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station as usual swept the 6 a.m. competitions.

Gannett8 ran the table at 6 p.m. NBC5 drew the most total viewers at 5 p.m. while finishing in a three-way first place tie with Fox4 and Gannett8 among 25-to-54-year-olds.

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