powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed.-Thurs., March 21-22) -- A&M's number is up while numbers are down

@unclebarkycom on Twitter
Texas A&M’s rare appearance in the NCAA basketball tournament’s Sweet 16 ended with a thud Thursday night when Michigan pounded the Aggies from start to finish in a 99-72 win.

What could have been something of a ratings bonanza for TBS ended up being a dud. Michigan-A&M averaged just 99,709 D-FW viewers while CBS’ down-to-the-final-seconds Loyola-Nevada game slurped up defecting viewers and ended up with 135,320.

But Thursday’s biggest basketball draw was CBS’ following Kansas State-Kentucky face-off, which ended in late night and averaged 178,053 viewers.

NBC’s two-hour episode of Chicago Fire hosed all competing programs with a Thursday night best of 220,785 viewers. Kansas State-Kentucky was tops with advertiser-prized 18-to-49-year-olds, though, drawing 81,136 to beat everything else in sight.

On Wednesday, Fox’s midseason hit 9-1-1 closed out its first season with prime-time’s top showing in total viewers (220,785). ABC’s Modern Family drew the most 18-to-49-year-olds with 71,774.

Preceding 9-1-1, Fox’s The X-Files limped out of view for good with last place finishes at 7 p.m. among the Big Four broadcast networks in both total viewers (64,099) and 18-to-49ers (12,482). Co-star Gillian Anderson has said she won’t be doing any more episodes, and Fox is unlikely to ask anyway.

Here are the Wednesday-Thursday local news derby results.

Wednesday -- Fox4 won at 10 p.m. in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming) while as usual/always sweeping the 6 a.m. competitions as well.

NBC5 had twin wins at 5 p.m. The 6 p.m. leaders were TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds.

Thursday -- TEGNA8 drew the most total viewers at 10 p.m. while Fox4 and NBC5 tied for the lead among 25-to-54-year-olds.

Fox4 ran the table at 6 a.m. and also was tops with 25-to-54-year-olds at both 5 and 6 p.m. CBS11 had the most total viewers at 5 p.m. and TEGNA8 finished first in that measurement at 6 p.m. CBS11’s 6 and 10 p.m. editions were preempted by the network’s basketball coverage.

Email comments or questions to: unclebarky@verizon.net