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Local Nielsen ratings snapshot (Tues., Jan. 8) -- mixed results for Kimmel's first 10:35 p.m. outing

ABC's inaugural edition of Jimmy Kimmel Live! in a 10:35 p.m. slot opposite Jay Leno and David Letterman had an up-and-down ride in the D-FW Nielsens Tuesday.

Let's look at the results in three major food groups -- total viewers, 25-to-54-year-olds (main advertiser target audience for news programming) and 18-to-49-year-olds (main target audience for entertainment programming). Because they're so close in some measurements, we'll break them down to three decimal points instead of rounding off the Nielsen numbers.

Total Viewers
The Tonight Show with Jay Leno (NBC) -- 99,821
Late Show with David Letterman (CBS) -- 99,132
TMZ (Fox4 syndicated) -- 92,937
Jimmy Kimmel Live! (ABC) -- 86,741
Access Hollywood (Fox4 syndicated) -- 70,907


TMZ -- 59,622
The Tonight Show -- 55,448
Access Hollywood -- 49,486
Jimmy Kimmel Live! -- 44,120
Late Show -- 29,811


TMZ -- 51,987
Access Hollywood -- 43,376
Jimmy Kimmel Live! -- 36,359
The Tonight Show -- 25,515
Late Show -- 22,964

WFAA8 likely didn't help Kimmel by airing a seemingly eternal block of commercials between the end of its 10 p.m. newscast and the start of Kimmel. Potential viewers are tempted to switch rather than sustain such an onslaught. Rivals NBC5 and CBS11 are much quicker on the draw in going to Leno and Letterman. But this can easily be fixed if WFAA8 management indeed thinks it needs fixing. Which it does.

ABC's Nightline, sent to a likely boneyard at 11:35 p.m. after years of serving as WFAA8's lead-out, had just 38,552 total viewers in its first outing at that later hour. On Monday, the show's last 10:35 p.m. edition drew 72,973 total viewers.

Tuesday's prime-time Nielsens were paced in a big way by CBS' 7 p.m. new episode of NCIS, which crushed it with a whopping 564,504 viewers. CBS also easily won in total viewers with its regular 8 to 10 p.m. lineup of NCIS: Los Angeles (475,010) and Las Vegas (337,326).

In the 18-to-49-year-old arena, NCIS likewise won at 7 p.m. before Fox's New Girl ran first from 8 to 8:30 p.m. and NBC's The New Normal topped the 8:30 to 9 p.m. slot. At 9 p.m., NBC's Parenthood had a comfy win in this key demographic.

Tuesday also marked the switch of KTXD-TV's (Ch. 47) locally produced, baby boomer-targeted The Texas Daily to a live one-hour show at 6 p.m. instead of 8 a.m. It drew 2,065 total viewers, with a 9:30 p.m. repeat dropping to 1,377 viewers.

Over at CW33, it's looking up just a little bit for the station's locally produced Nightcap, which is aimed at younger viewers. It had an overall audience of 20,653 viewers in the 9 p.m. hour, with 9,568 in the 18-to-49 age range. That's not much, but both numbers are improvements from the CW's 8 p.m. lead-in series, Emily Owens, M.D.. It had 13,768 viewers, with 3,189 in the 18-to-49 demographic.

In Tuesday's four-way local news derby results, CBS11 won in total viewers at 10 p.m. while WFAA8 finished first with 25-to-54-year-olds.

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m.

WFAA8 and CBS11 tied for the most viewers at 6 p.m., but Fox4 took the 25-to-54 gold.