powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Fri.-Sun., Jan. 9-11) -- super duper numbers for Dez Bowl

By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ season ended both gloriously and ingloriously Sunday, with the team playing its heart out in Green Bay before losing on yet another controversial referee reversal.

Running from 12:05 to 3:11 p.m. on Fox, the Cowboys’ 26-21 loss to the Packers easily drew the biggest TV crowd of the season and was the only game to surpass the 2 million viewers mark in a North Texas region of 6.97 million.

Specifically, Cowboys-Packers reeled in 2,210,758 viewers, with 983,986 in the advertiser-coveted 18-to-49-year-old motherlode. The game hit a high point of 2,517,614 total viewers between 2:45 and 3 p.m. Among 18-to-49-year-olds, the high of 1,147,983 viewers also came in that 15-minute increment and was equaled from 3 to 3:15 p.m.

Later Sunday afternoon and early evening, CBS’ Indianapolis Colts-Denver Broncos game averaged 1,053,074 total viewers, with 463,609 in the 18-to-49 range.

NBC then took over in prime-time, drawing 543,972 total viewers for the 7 to 10 p.m. telecast of the Golden Globs, er Globes. In the 18-to-49 realm, the haul was 249,150 viewers. No competing programming came close.

Saturday’s NFL doubleheader began with NBC’s New England Patriots-Baltimore Ravens game, which had 878,724 total viewers and 384,764 in the key 18-to-49 demographic.

Fox’s prime-time matchup, the Seattle Seahawks vs. the Carolina Panthers, pulled in 899,646 total viewers, with 444,686 of them in the 18-to-49 age range.

All of these totals reflect the games’ actual running times, with some of them exceeding their pre-estimated lengths. We strive to be accurate to the last drop.

On to a relatively quiet Friday night, where the top overall performer again was CBS’ 9 p.m. episode of Blue Bloods with 271,986 total viewers. Among 18-to-49-year-olds, ABC’s 8 p.m. hour of Shark Tank ranked No. 1 with 110,383 viewers.

ABC’s stunt-casting episodes of Last Man Standing and Cristela scored well in the total viewers measurement with respective drop-ins by Tim Allen’s old Home Improvement running mate, Patricia Richardson, and Roseanne Barr.

Last Man Standing won its 7 to 7:30 p.m. slot with 258,038 viewers while Cristela had 202,246 to place second behind the 7:30 to 8 p.m. portion of CBS’ Undercover Boss (223,168).

Fox’s two-hour return of Glee, for its final season, ran third in total viewers from 7 to 8 p.m. with 104,610 before drooping to a distant fourth in the 8 p.m. hour with just 69,740. The results were the same among 18-to-49-year-olds.

NBC’s 9 p.m. appetizer for the Golden Globes was Friday’s least-watched prime-time show in both major measurements. It had 48,818 total viewers.

Here are Friday’s four-way local news derby results, in which the spoils were divided by Fox4 and Gannett8.

Gannett8 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The station added 5 and 6 p.m. wins in total viewers.

Fox4 swept the 6 a.m. competitions and also drew the most 25-to-54-year-olds at 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net