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Local Nielsen ratings snapshot (Tues., March 19) -- Splash submerged but still comes up for air

Urp. One of the shallowest “reality competition” shows ever visited upon this planet -- ABC’s Splash -- predictably got drowned by CBS’ NCIS but still finished second in the 7 p.m. hour.

NCIS again was Tuesday’s biggest draw with 523,199 D-FW viewers in the prime-time leadoff slot. A smallish percentage of them -- 111,629 -- were advertiser-prized 18-to-49-year-olds. That was also the night’s biggest haul.

Splash included the likes of Louie Anderson and Kareem Abdul-Jabbar submerging their dignities with high dives and belly flops while the hosts acted like they were competing for Olympic gold. But a sizable 192,758 total viewers tuned in, with 76,546 in the 18-to-49 motherlode. Fox’s usually formidable Hell’s Kitchen fell to third at 7 p.m. in both measurements.

CBS also won from 8 to 10 p.m. in total viewers with its regular crime lineup of NCIS: Los Angeles (440,589) and Golden Boy (234,063). NCIS: L.A. likewise won with 18-to-49-year-olds, but Golden Boy got bludgeoned in this key demographic by Fox4’s 9 p.m. local newscast -- 92,493 viewers to 57,409.

In Tuesday’s local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at both 6 a.m. and 5 p.m. The 6 p.m. wins went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.