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Local Nielsen ratings snapshot (Wed.-Thurs., March 13-14) -- haves dominate have nots

By ED BARK
@unclebarkycom
CBS and Fox took turns thrashing each other while ABC and NBC crashed and burned with mixes of originals and repeats.

Thursday's biggest draw again was CBS' The Big Bang Theory, with a new 7 p.m. episode drawing 481,894 D-FW viewers to torch the first half-hour of Fox's American Idol results show (247,831).

Idol then regrouped to edge CBS' Two and a Half Men from 7:30 to 8 p.m. before first-run hours of CBS' Person of Interest and Elementary romped to easy wins in the 8 to 10 p.m. slot. CBS replicated this performance among advertiser-prized 18-to-49-year-olds, with Two and a Half Men the only runner-up.

NBC had new episodes of its four Thursday sitcoms from 7 to 9 p.m. All of them ran fourth in both ratings measurements among the Big Four broadcast networks, as did a 9 p.m. repeat of Law & Order: SVU. NBC's most-watched attraction, an 8 p.m. episode of The Office, had just 89,495 total viewers.

In Wednesday's prime-time Nielsens, Idol's two-hour performance edition comfortably won from 7 to 9 p.m. in both total viewers (323,557) and 18-to-49-year-olds (153,091). CBS went with repeats, save for a 7 p.m. episode of Survivor: Caramoan, which clocked in second with 240,947 total viewers and 54,220 in the 18-to-49 demographic.

Fox4's 9 p.m. local newscast, feasting on ABC, CBS and NBC reruns, rolled to twin wins at 9 p.m. with 220,294 total viewers 92,493 in the 18-to-49 range.

Over on KTXD-TV (Ch. 47), D magazine's 9 to 11 a.m. bloc of D: The Broadcast and D Living kept an unwanted streak alive with "hashmarks" (no measurable) audience across all age groups. Thursday's edition of CW33's 9 p.m. Nightcap comedy news logged hashmarks in the 18-to-49 measurement after the CW networks' preceding Beauty and the Beast did likewise.

Here are the four-way local news derby results.

Wednesday -- Fox4 had a big day, crushing its 6 a.m. competitors in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

The station also ran the table at 5 p.m. and added 6 and 10 p.m. wins among 25-to-54-year-olds. CBS11 had the most total viewers at 10 p.m., as did WFAA8 at 6 p.m.

Thursday -- CBS11 swept the 10 p.m. competitions while Fox4 remained virtually invincible at 6 a.m. with another pair of runaway twin wins.

At 6 p.m., CBS11 had the most viewers while NBC5 and WFAA8 tied for the top spot with 25-to-54-year-olds. The Peacock and WFAA8 also tied for first place at 5 p.m. in total viewers, but NBC5 was alone atop the 25-to-54 measurement.
unclebarky@verizon.net